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Developing Compelling Customer Value Propositions

The Chartered Institute of Marketing

Summary

Price
£1,201 inc VAT
Finance options

Prices

CIM Members

Residential (Includes food and accommodation):£1364.00

Non-residential:...

Study method
Onsite
Duration
2 days
Qualification
No formal qualification
Additional info
  • Tutor is available to students

Overview

This course is designed to ensure that you turn your offers into compelling ‘value propositions' and grow demand for your products and services. It will require you to think laterally about what you actually offer your chosen market(s) in order to capitalise on sales and marketing opportunities. This will help you build demand generation, pipeline, revenues and profits for your company.

Description

Learning outcomes

  • Define and evaluate customer propositions.
  • Understand and apply key principles in developing customer propositions.
  • Work more effectively with other functions in the organisation to deliver successful customer propositions.
  • Align multiple customer contact points to ensure consistent delivery.
  • Evaluate and measure the effectiveness of propositions, both internally and externally.
  • Develop an understanding of, and the skills relating to, the formulation of compelling business cases – ensuring that propositions can be sold internally, before externally.

Course Director

Dr Gopal Kutwaroo has over 18 years' senior marketing leadership, consulting and training experience, developing, launching and measuring value propositions across global software, hardware and telecommunications industries (Microsoft, Dell, Cisco, Nokia, Siemens, BT Group) as well as industries including retail, manufacturing, financial services, energy, construction, media, automotive, professional services and aerospace. Dr Kutwaroo is a course director, university lecturer and consultant in the fields of marketing, sales and channel/alliance management at CIM, Cardiff, Athens and Kent University Business Schools.

Who is this course for?

This course is for practitioners or managers whose role (or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer. It is likely that you will work as part of a dedicated or virtual team responsible for planning, business case development or implementation.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing