Developing A Marketing Plan
Global Management Academy Ltd
Summary
- Certificate of completion - Free
- Tutor is available to students
Overview
The Global Marketing Planning course is designed to enable you to create a fully viable 3 year marketing plan with detailed marketing strategy, marketing tactics (the 4 P's), marketing budgets, and action items to help you grow your business.
Marketing Plans are vital to creating a successful business. Why then, do so many businesses, set about business development and marketing without a coherent plan, without specific numbers and targets? We guess it is because it is placed in the too hard box, and does not attract the glamour of PR and branding. Yet, without a marketing plan, businesses are at risk of wasting a great deal of money, and worse, missing their targets completely.
This course starts with an assessment of your markets, and provides on how to compile all the key information required to develop a coherent marketing strategy. You will use this marketing strategy to frame your marketing tactics - the 4 p's (product positioning, pricing strategies, place - sales channels, and promotion - public relations, branding and advertising tactics), set realistic sales targets, and set and get support for your marketing budget.
Description
The content of this course includes:
- Business Situation Analysis
- Product and Services Analysis
- Market Analysis
- Marketing Strategy and Objectives
- Pricing Strategy
- Promotional Strategy
- Sales Channels and Distribution Strategy
- Customer (Channel) Management Strategy
- Sales Targets
- Sales Operational Management
- Marketing Budgets
- Action planning
Learning with Global
Online courses at Global Management Academy are IPad, Android and Mobile Phone Compatible, and comprise:
- Online presentations
- Online quizzes
- Online videos
- Downloadable learning manual / workbooks / templates/ Planning Templates, market analysis tools, workbooks, articles, and presentation templates.
- Continuous Tutor support throughout the course
You will have access to your course for 90 days from the date of purchase
Requirements
All staff and business owners who need to develop market plans.
Questions and answers
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Certificates
Certificate of completion
Digital certificate - Included
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.