Developing A Marketing Plan

Global Management Academy Ltd


£139 inc VAT
Study method
Online, self-paced
24 Hours
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

4 students purchased this course

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The Global Marketing Planning course is designed to enable you to create a fully viable 3 year marketing plan with detailed marketing strategy, marketing tactics (the 4 P's), marketing budgets, and action items to help you grow your business.

Marketing Plans are vital to creating a successful business. Why then, do so many businesses, set about business development and marketing without a coherent plan, without specific numbers and targets? We guess it is because it is placed in the too hard box, and does not attract the glamour of PR and branding. Yet, without a marketing plan, businesses are at risk of wasting a great deal of money, and worse, missing their targets completely.

This course starts with an assessment of your markets, and provides on how to compile all the key information required to develop a coherent marketing strategy. You will use this marketing strategy to frame your marketing tactics - the 4 p's (product positioning, pricing strategies, place - sales channels, and promotion - public relations, branding and advertising tactics), set realistic sales targets, and set and get support for your marketing budget.


The content of this course includes:

  • Business Situation Analysis
  • Product and Services Analysis
  • Market Analysis
  • Marketing Strategy and Objectives
  • Pricing Strategy
  • Promotional Strategy
  • Sales Channels and Distribution Strategy
  • Customer (Channel) Management Strategy
  • Sales Targets
  • Sales Operational Management
  • Marketing Budgets
  • Action planning

Learning with Global

Online courses at Global Management Academy are IPad, Android and Mobile Phone Compatible, and comprise:

  • Online presentations
  • Online quizzes
  • Online videos
  • Downloadable learning manual / workbooks / templates/ Planning Templates, market analysis tools, workbooks, articles, and presentation templates.
  • Continuous Tutor support throughout the course

You will have access to your course for 90 days from the date of purchase


All staff and business owners who need to develop market plans.

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