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Determining market size for your product
One Education

CPD QS Certified | 10 CPD Points | Exam & Assessment Included | Full Tutor Support | 24/7 Access

Summary

Price
£19 inc VAT
Study method
Online
Duration
2 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Digital certificate - £9
  • Hard copy certificate - £15
Additional info
  • Tutor is available to students

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Overview

Before launching a new product or service, one of the most critical steps is understanding how many potential customers exist—and whether the opportunity is large enough to justify the investment. Market sizing isn't just for big corporations or financial analysts; it's an essential skill for anyone making strategic decisions about what to build, who to target, and how to grow.

This course offers a straightforward, practical approach to determining market size—whether you're estimating Total Addressable Market (TAM), Serviceable Available Market (SAM), or Serviceable Obtainable Market (SOM). You'll learn how to gather data, interpret research, and make informed decisions that reduce risk and support sustainable business planning.

By the end of the course, you’ll be able to:

  • Identify and define your target market
  • Conduct structured market research
  • Calculate TAM, SAM, and SOM with confidence
  • Evaluate competition and growth potential
  • Apply insights directly to business strategy
  • Use proven tools and techniques to streamline the process
  • Present your findings to stakeholders or investors effectively

Start this course to gain a clear, data-driven understanding of the market behind your idea.

Certificates

Digital certificate

Digital certificate - £9

Hard copy certificate

Hard copy certificate - £15

A Hardcopy Certificate (international): £15 + £10 (postal charge) = £25

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Description

Whether you're a startup founder, product manager, or marketing strategist, understanding your market size is critical to making informed business decisions. This course breaks down the market sizing process into actionable steps, blending strategic insight with practical tools to help you gauge demand and plan with confidence.

Curriculum

  • Module 1: Introduction To Market Sizing And Target Audience
  • Module 2: Market Research
  • Module 3: Estimating Market Size TAM, SAM, And SOM
  • Module 4: Market Growth Potential And Competition
  • Module 5: Applying Market Sizing To Business Planning
  • Module 6: Market Sizing Tools And Resources

Who is this course for?

  • Entrepreneurs planning to launch a new product
  • Startup founders preparing for investor pitches
  • Product managers refining go-to-market strategies
  • Business analysts and consultants
  • Marketing professionals conducting market feasibility studies

Requirements

None – This course is suitable for beginners and professionals alike.

Career path

  • Market Research Analyst: £28k to £40k
  • Product Manager: £45k to £70k
  • Business Consultant: £50k to £80k
  • Strategy Analyst: £40k to £65k

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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