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Determine Your Target Market


Entreprenure Now!

Summary

Price
£19.99 inc VAT
Study method
Online, On Demand What's this?
Duration
0.8 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

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Overview

Catapult your business into success by learning how to hone in on a target market and determine who your core audience is

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Curriculum

1
section
11
lectures
0h 46m
total
    • 1: Target Market Essentials Preview 04:58
    • 2: Why is Your Target Market So Important 05:06
    • 3: Define Your Target Market 01:48
    • 4: Step 1 - Define Standard Attributes - Demographics 05:34
    • 5: Step 1 (con't) - Define Standard Attributes - More Demographics 04:37
    • 6: Step 1 (con't) - Define Standard Attributes - Psychographics 05:53
    • 7: Step 2 - Develop Custom Attributes 10:00
    • 8: Step 3 - Validation 00:44
    • 9: Step 4 - Adjust Your Strategy 02:08
    • 10: Workshop - Devleoping Your Target Market 02:24
    • 11: Determine Your Target Market Quiz 02:00

Course media

Description

Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused definition of your core audience that aligns with the rest of your go-to-market strategy. This course outlines commonly used demographic and psychographic attributes for profiling your target market, in addition to tips for developing your own business-specific market characteristics.

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.