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Delivering Sales Pitches

Classroom and virtual Course. Certificate, Study materials, Tutor Support, Lunch included.

ATA (Asset Training Academy) LTD


£780 inc VAT
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Visa Debit/Credit Card, Paypal or Cheque. Payment must be made in advance of the course. We are...

Study method
2 days, Part-time
No formal qualification
Additional info
  • Tutor is available to students

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Location & dates

Marriott Hotel
Hagley Road
West Midlands
United Kingdom
Cornwall Street
West Midlands
United Kingdom
Upper Woburn Place
Central London
United Kingdom
Wellington Street
West Yorkshire
United Kingdom


Do you want to learn how to deliver a slick sales pitch to your prospects in order to secure more business? Are you looking to improve your pitching and presenting skills, build rapport, improve your communication skills and generate engagement & buy-in?

This 2 day Delivering Winning Sales Pitches training course is aimed to provide delegates with a range of skills, tools and techniques to enable you to plan, structure and conduct a variety of sales pitches to your clients in different situations, utilising an assortment of approaches within your sector. It will equip you with the skills you need to deliver an effective and persuasive sales presentation with impact.


The Delivering Sales Pitches programme covers the essential “Body of Knowledge” required of anyone involved in “pitching” and by the end of the Delivering Sales Pitches course you will be able to:

  • Understand the factors requiring to be considered when planning to pitch
  • Acquire the skills, knowledge, tools and techniques to “pitch” effectively
  • Understand the etiquette and behaviours of anyone involved in “pitching”
  • Sense the room when “pitching”

Course Content

Delivering Winning Sales Pitches is designed to cover the following areas:

– Introduction and Context to the Field of Pitching to Win Business

  • The Importance of Effective “Pitching”
  • The skills, behaviours & etiquette of an effective Pitcher
  • The fears worries, concerns, nerves and challenges of pitching to a Client
  • The Key Messages of Pitching
  • Successful Bid Management – Why companies lose bids

– Planning & Structuring Client Pitches

  • Successful Bid Management – Planning
  • Understanding what the Client really wants
  • “Tenders”, “pre tender” meetings and proposals – what is looked for
  • The aim of the “pitch”
  • The needs of the Client
  • The mindset of the Client
  • The attendees to the pitch
  • The receptiveness levels, attitudes & moods of the attendees
  • The timing of the presentation
  • The venue of the session
  • The “Mood Style” of the attendees
  • Structure a “pitch” session

– Communicating Effectively with the Client

  • The importance of Questioning & Listening for the “pitcher”
  • The type of questions at our disposal and the most appropriate time to use them at a “pitch”
  • The skill and benefits of “Active Listening” at a “pitch”
  • Barriers to effective listening
  • Improving our listening skills
  • Fielding and answering questions effectively
  • Picking up buying signals
  • Picking up “Extra Business/Services” signals

– Delivering Client Pitches – The Technical Elements

  • The Presenter as the “Leader” of the “pitch”
  • Delivery tools and techniques
  • Grabbing and Holding Attention
  • “Selling” your message (features and benefits)
  • Demonstrating added value
  • Bringing content “alive”
  • Structuring the “pitch”
  • “Pitching” as part of a team
  • “Pitching” Tenders and Proposals

– Delivering Client Pitches – The Interpersonal Elements

  • Maximising “interpersonal” & “communication skills” as a “Pitcher”
  • Maximising the use of Words and Tone of Voice as a “Pitcher”
  • Maximising Body Language as a “Pitcher”
  • Establishing & maintaining credibility as a “Pitcher”
  • Maintaining Neutrality, Objectivity & Impartiality when “pitching”
  • Appearing Cool, Calm Confident and in control – Tricks of the trade to hide nerves
  • Building Rapport & Connecting with the Client & Creating personal impact
  • “Pitching” from a Seated position with “no” visual aids
  • Pitching as a team

– Understanding and Managing the Client

  • Understanding the “personality” of the Client
  • Asking the right questions
  • “Switching on” and “Switching off” your Client
  • Adapting your “presentation” behaviours to different Client personalities
  • Gauging the mood of the Client
  • “Sensing the Room”

Who is this course for?

Suitability – Who should attend?

This course will benefit anyone who delivers or will deliver sales pitches to clients on both a formal and informal basis.

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.