Customer Services Introduction

Customer Services Introduction CPD Module - Special Offer

CPD Courses


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£10 inc VAT (was £40)
Offer ends 02 June 2020
Study method
Online, self-paced
10 Hours
No formal qualification
Additional info
  • Tutor is available to students

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Customer Services Introduction

Customer service means dealing effectively with the customers’ requirements and meeting their expectations by giving and delivering a supportive, professional and excellent service and providing help before, during and after the fulfilment of the client’s needs.

Customer service is the act of fulfilling the desires and requirements of customers. Good customer service includes the timely delivery of products, the exhibition of good manners, and the demonstration of professionalism.

This insightful unit focuses on customer services and describes their elements and classification. It also explores the different types of services and the on-going benefits of a customer-centred organisation.

The content covers various related topics such as service quality and customer service, customer satisfaction, and the effects of poor service on a business, including an in-depth look at the customer’s needs and requirements.

This useful unit explores the importance of Customer Feedback and Complaints and discusses techniques for taking care of Existing Customers.

You will discover the reasons for developing long-term relationships with customers and learn about the changing nature of customer service thoroughly.


Introduction to Customer Services


After completing this course learners will be able to:

  • Discuss what Customer Service means
  • Explore the classification of Customer Service
  • Evaluate the importance of Customer Feedback and Complaints

Program Content


Introduction to Customer Services


  • Elements of Customer Service
  • Classification of Customer Service
  • Service Quality and Customer Service
  • Types of services
  • Effects of Poor Service on a Business
  • Benefits of a Customer-Centred Organisation
  • Customer Satisfaction
  • Knowing your Customer’s Needs and Requirements
  • The Changing Nature of Customer Service
  • Caring for Existing Customers
  • Reasons for developing long-term Relationships with Customers
  • Importance of Customer Feedback and Complaints


This is a stand-alone course and it assumes no prior knowledge.

*Note: This is an independent unit not a complete course so does not equalize to a course. This will give you 10 CPD points to add on your CV. At the end of the unit, you can claim CPD Accredited unit by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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