Customer Service, KYC, CDD and CRM Fundamentals
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Overview
Certificates
Assessment details
Final Exam
Included in course price
Curriculum
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Disclaimer 01:00
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Lecture 1: Introduction to Customer Service 24:00
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Lecture 2: Key Performance Indicators (KPIs) in Customer Service 21:00
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Lecture 3: Know Your Customer (KYC) 27:00
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Lecture 4: Customer Due Diligence (CDD) 29:00
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Lecture 5: Customer Relationship Management (CRM) 36:00
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Lecture 6: Customer Retention and Loyalty 32:00
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Lecture 7: Ethics and Data Protection in Customer Service 28:00
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Lecture 8: Case Studies and Practical Applications 29:00
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Assessment 22:00
Description
The Customer Service, KYC, CDD and CRM Fundamentals course consists of eight structured lectures followed by a final assessment, designed to build understanding progressively across customer service and customer management functions.
The course begins with an introduction to customer service, exploring the role of customer service within organisations, service strategies, and essential communication skills that support positive customer experiences.
Key performance indicators in customer service introduce how service quality is measured, monitored, and improved. Learners examine common customer service metrics and how data supports service performance improvement.
Know Your Customer (KYC) introduces the purpose and importance of customer identification and verification processes. Learners explore typical KYC documentation, compliance awareness, and best-practice principles at a non-regulatory, awareness level.
Customer Due Diligence (CDD) builds on KYC by introducing different levels of due diligence, basic risk assessment concepts, and documented procedures used by organisations to manage customer risk responsibly.
Customer Relationship Management (CRM) explores the purpose of CRM systems, CRM strategy implementation, commonly used tools and platforms, and responsible customer data management within service environments.
Customer retention and loyalty examine how organisations build long-term relationships through trust, communication, incentives, complaint handling, and feedback management.
Ethics and data protection in customer service introduce ethical service principles, data protection awareness, customer consent, and responsible data usage, including high-level GDPR awareness without legal interpretation.
Case studies and practical applications allow learners to explore real-world scenarios involving customer service excellence, KYC and CDD awareness, and CRM usage across different industries.
Assessment enables learners to demonstrate understanding of customer service principles, KYC and CDD awareness, CRM concepts, and ethical responsibility.
Certification
Upon successful completion of the Customer Service, KYC, CDD and CRM Fundamentals course, learners receive a free digital certificate from Reed confirming course completion. A provider-issued certificate is also available following verification, with optional premium certificates and academic transcripts available separately.
Who is this course for?
This Customer Service course is suitable for learners working in or preparing for customer-facing roles. It is ideal for customer service assistants, call centre staff, relationship support teams, operations staff, junior compliance support roles, or individuals seeking foundational knowledge of customer service, KYC, CDD, and CRM systems.
Requirements
No formal qualifications are required to enrol on this Customer Service course. Learners should have a basic standard of English, access to the internet, and a computer, tablet, or smartphone. Commitment to completing assessments is required to successfully finish the course.
Career path
This Customer Service course supports progression into customer service roles, customer support operations, CRM support positions, junior compliance support roles, or further study in business operations, service management, or customer experience.
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Legal information
This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.