Customer Service : Building Customer Relations

Customer Service Building Customer Relations

Customers are always keen to familiarise themselves with the details, facts and truth behind the logo and to get to know whether the organisations with which they are connected will do their best to meet their needs and requirements. In the business world, trust is critical for providing a basis for the customer-organisation relationship; once built, it will endure for a long time through the application of useful strategies and practical approaches. Your customer’s loyalty will ensure that he maintains a constant relationship with your brand and recommends his friends and family to take up your products and services. Faithful and loyal customers are incredibly important for businesses as they can easily be engaged with your new products and services.

Loyal customers are exceptionally profitable as they are sure to give organisations repeat and constant business over a long time period. It is essential that organisations develop strategies and approaches that focus on satisfying loyal customers’ demands and requirements, ensuring that these clients are happy with the item and its benefits.

This unit offers a comprehensive introduction to the fundamentals of building long-term customer relations along with incentives and loyalty schemes. It also describes the importance of having long-term relationships with customers and the methods of developing on-going business relationships with customers.

A variety of key topics are explored in depth, including the building of relationships during a service contract, the effectiveness of corporate activities in building long-term customer-care relationships, defining a relationship between a customer and supplier, and the concepts of satisfaction, delight and loyalty.

The unit focuses on the benefits of customer retention, customer satisfaction, loyalty and business performance along with the primary stages of the CRM value chain.#

You will explore the SWOT analysis and learn about repeat business.

Building Long-Term Customer Relations

Objectives

After completing this course learners will be able to:

• Analyse the importance of having long-term relations with customers
• Outline the Importance of CRM.

Program Content

Lesson(s)

Introduction to Building Long-Term Customer Relations

Topics

• Incentives and Loyalty Schemes
• SWOT analysis
• How to Develop On-going Business Relationships with Customers
• Building Relationships during a Service Contract
• Effectiveness of Corporate Activities in Building Long-Term Customer-Care Relationships
• Customer Relations
• What is a relationship between a customer and supplier?
• Repeat Business
• Satisfaction and Delight, Loyalty
• Benefits of Customer Retention
• Customer Satisfaction, Loyalty and Business Performance
• Do Customers want Relationships with Companies?
• The Primary Stages of the CRM Value Chain

This is a stand-alone course and it assumes no prior knowledge.

*Note: This is an independent unit not a complete course so does not equalize to a course. This will give you 10 CPD points to add on your CV. At the end of the unit, you can claim CPD Accredited unit by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

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