Customer Service : Building Customer Relations

Customer Service: Building Customer Relations | CPD Accredited | 10 CPD Points/Credits

CPD Courses


Save 91%
£10 inc VAT (was £120)
Offer ends 27 October 2020
Study method
Online, self-paced
10 hours
No formal qualification
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

6 students purchased this course

Add to basket or enquire


Customer Service Building Customer Relations

Customers are always keen to familiarise themselves with the details, facts and truth behind the logo and to get to know whether the organisations with which they are connected will do their best to meet their needs and requirements. In the business world, trust is critical for providing a basis for the customer-organisation relationship; once built, it will endure for a long time through the application of useful strategies and practical approaches. Your customer’s loyalty will ensure that he maintains a constant relationship with your brand and recommends his friends and family to take up your products and services. Faithful and loyal customers are incredibly important for businesses as they can easily be engaged with your new products and services.

Loyal customers are exceptionally profitable as they are sure to give organisations repeat and constant business over a long time period. It is essential that organisations develop strategies and approaches that focus on satisfying loyal customers’ demands and requirements, ensuring that these clients are happy with the item and its benefits.

This unit offers a comprehensive introduction to the fundamentals of building long-term customer relations along with incentives and loyalty schemes. It also describes the importance of having long-term relationships with customers and the methods of developing on-going business relationships with customers.

A variety of key topics are explored in depth, including the building of relationships during a service contract, the effectiveness of corporate activities in building long-term customer-care relationships, defining a relationship between a customer and supplier, and the concepts of satisfaction, delight and loyalty.

The unit focuses on the benefits of customer retention, customer satisfaction, loyalty and business performance along with the primary stages of the CRM value chain.#

You will explore the SWOT analysis and learn about repeat business.


10 CPD hours / points
Accredited by The CPD Standards Office

Course media


Building Long-Term Customer Relations


After completing this course learners will be able to:

  • Analyse the importance of having long-term relations with customers
  • Outline the Importance of CRM.

Program Content


Introduction to Building Long-Term Customer Relations


  • Incentives and Loyalty Schemes
  • SWOT analysis
  • How to Develop On-going Business Relationships with Customers
  • Building Relationships during a Service Contract
  • Effectiveness of Corporate Activities in Building Long-Term Customer-Care Relationships
  • Customer Relations
  • What is a relationship between a customer and supplier?
  • Repeat Business
  • Satisfaction and Delight, Loyalty
  • Benefits of Customer Retention
  • Customer Satisfaction, Loyalty and Business Performance
  • Do Customers want Relationships with Companies?
  • The Primary Stages of the CRM Value Chain


This is a stand-alone course and it assumes no prior knowledge.

*Note: This is an independent unit not a complete course so does not equalize to a course. This will give you 10 CPD points to add on your CV. At the end of the unit, you can claim CPD Accredited unit by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


Currently there are no reviews for this course. Be the first to leave a review.


What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


Mobile Navigation