reed.co.uk Courses

Header

January sale shop all deals

Customer Retention

Track customer journeys & drive loyalty, using data to create more personal communications with customers and prospects


The IDM

Summary

Price
£718.80 inc VAT
Payment options

Invoice and Credit Card

Between jobs discount - 25%

Charity discount - 15%

Study method
Classroom
Duration
1 Day, Full-time
Qualification
7 CPD points / hours
Additional info
  • Tutor is available to students

1 student enquired about this course

Add to basket or enquire

Enquire now

Location & dates

Location
Address
DMA House
70 Margaret Street
London
London
W1W8SS

Overview

Plan and implement successful online and offline customer retention strategies that nurture and improve customer loyalty, and increase ROI for your business.

You will learn to:

  • Understand the real nature of customer loyalty and the true meaning and application of CRM
  • Understand how your customers interact, use and buy (or not) from your brand
  • Use analytical methods to measure customer retention and loyalty
  • Plan and target a customer contact strategy, using online and offline communications
  • Implement and evaluate the success of your customer retention strategy

Description

Understanding your Customer

  • Defining customer retention and ‘loyalty’
  • Understanding the customer journey and defining the customer DNA through research and data

Measuring Loyalty

  • Analytical methods to measure and evaluate customer retention and loyalty
  • Analysing the value, relevance and cost of loyalty schemes for optimum ROI

Planning your strategy

  • Planning contact strategies through the customer lifecycle
  • Workshop: planning contact strategies through the customer lifecycle

The importance of data

  • How to use data to customise/personalise website, contact centre and retail interactions

Customer retention – making it work in practice

  • Examples from B2C, B2B, Not-For-Profit and public sectors

Who is this course for?

This course is suitable for anyone relatively new to customer retention as part of their role or where the business has grown quickly through acquiring customers. Predominantly B2C marketers (agency or client-side) who plan, direct and execute direct and digital marketing campaigns.

Questions and answers

Rating and reviews

There haven't been any reviews for this course yet.

Leave a review

Modals

Mobile Navigation