Skip to content

Customer Relationship Management

KESDEE Inc

Summary

Price
£37.59 inc VAT
Study method
Online
Duration
1 hour · Self-paced
Qualification
No formal qualification
1 student purchased this course

Add to basket or enquire

Overview

This e-learning course on BBM - Marketing is designed to help users understand the marketing aspect of services of a bank. Further, customer relationship management is also dealt in detail within the course.

Description

  • Essential elements of marketing of bank services
  • Meaning of market research and its benefits
  • Promoting and Pricing strategy of bank services
  • Application of marketing principles to banks
  • Three facets of customer relationship management
  • Six elements of customer relationship management
  • The phases of implementation of a CRM strategy
  • The ten determinants of service quality

This course provides an understanding of:

  • The meaning of the term 'customer' and explain the importance
  • Different types of customers
  • Three facets of customer relationship management - customer acquisition, customer retention, and customer attrition
  • Six elements of customer relationship management
  • The phases of implementation of a CRM strategy
  • The ten determinants of service quality

Who is this course for?

Those who are interested in understanding the marketing aspect of services of a bank.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Ask a question

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Similar subjects: Banking, Accounting and finance
Related searches: Accountancy courses, Finance courses, Financial management courses, Online courses