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Customer Relationship Management (CRM) Training
Online Training Academy

Holiday Offer | Lifetime Access | 10 CPD Points

Summary

Price
Save 2%
£19 inc VAT (was £19.50)
Offer ends 31 January 2027
Study method
Online, On Demand 
Duration
2 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • CPD Certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
17 students purchased this course

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Overview

Updated in 2026

Strong customer relationships are the key to business success, and this Customer Relationship Management (CRM) course gives you the skills to manage them effectively. You will learn how to build strategies, analyse customer data, and handle complaints with confidence. In the UK, CRM Managers earn on average £18–£30 per hour and around £38,000–£60,000 yearly. With these skills, you can grow careers in sales, service, and customer management.

This course takes you through every important step of CRM. You will start with an introduction to CRM, learning what customer relationship management means and why it matters. In CRM fundamentals, you will explore the building blocks of customer service. The CRM strategies module shows how to design approaches that improve customer loyalty. You will then study data analysis in CRM and learn how to make decisions using customer data. The CRM databases module explains how to manage and organise information. In deepening customer relationships, you will discover methods to strengthen long-term trust. The course also covers handling customer complaints, helping you resolve issues effectively. Finally, you will study the future of CRM, keeping you ready for modern changes in customer service.

Course Curriculum

  • Module 01: Introduction to Customer Relationship Management (CRM)
  • Module 02: CRM Fundamentals
  • Module 03: CRM Strategies
  • Module 04: Data Analysis in CRM
  • Module 05: CRM Databases
  • Module 06: Deepening Customer Relationship
  • Module 07: Handling Customer Complaints
  • Module 08: Future of CRM

Key Features:

  • CPD Certified Customer Relationship Management (CRM) Course
  • Developed by Specialist
  • Lifetime Access

Certificates

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
11
lectures
1h 58m
total

Course media

Description

Learners will gain a strong foundation in customer relationship management. They will understand what CRM is, why it is important, and how businesses use it. The course explains how to build effective strategies that improve customer loyalty and trust. Learners will study how to analyse data to understand customer needs and use CRM databases to organise important information. The course also covers methods for deepening relationships and keeping customers engaged. By learning how to handle customer complaints, learners will develop the confidence to manage challenges in a professional way. The final module explores the future of CRM, ensuring learners stay aware of upcoming trends and changes. Altogether, learners will leave with the skills to manage customer relationships, improve satisfaction, and support business success.

Learning Outcomes

  • Understand basics of Customer Relationship Management (CRM).
  • Apply CRM fundamentals in business activities.
  • Build effective CRM strategies for customer loyalty.
  • Use data analysis in Customer Relationship Management.
  • Manage and organise CRM databases properly.
  • Handle customer complaints in CRM environments.

Who is this course for?

This Customer Relationship Management (CRM) course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Customer Relationship Management (CRM). Moreover, this course is ideal for:

  • Professionals seeking to deepen their understanding of CRM strategies.
  • Individuals aiming to implement CRM concepts strategically in their organizations.
  • Data analysts interested in leveraging data for effective CRM implementation.
  • Customer service professionals looking to enhance customer relationships.
  • Business managers aiming to stay updated on evolving trends in CRM.

Requirements

There are no requirements needed to enrol into this Customer Relationship Management (CRM) course. We welcome individuals from all backgrounds and levels of experience to enrol into this Customer Relationship Management (CRM) course.

Career path

After finishing this Customer Relationship Management (CRM) course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Customer Relationship Management (CRM) are:

  • CRM Analyst - £35K to 45K/year.
  • CRM Manager - £45K to 60K/year.
  • Customer Success Manager - £40K to 55K/year.
  • Data Analyst (CRM focus) - £30K to 40K/year.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Customer service, CRM, Business, Marketing, Retail
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