Customer Relationship Management: CRM Training Level 3

Thames College

• Course 01: Customer Relationship Management: CRM Training Course 1:06:55

  • 1: Module 01: Introduction to CRM Preview 12:59
  • 2: Module 02: Strategic Frameworks in CRM 13:32
  • 3: Module 03: CRM Practices and Automation 11:59
  • 4: Module 04: Segmentation, Personalisation, and Omnichannel CRM 13:41
  • 5: Module 05: CRM Metrics and Emerging Technologies 12:44
  • 6: Leave a Review 01:00
  • 7: CPD Quality Standard Certificate (Optional) 01:00

• Course 02: Chatbots and AI in Customer Service 1:06:24

  • 8: Module 01: Introduction to Chatbots and Al 13:13
  • 9: Module 02: Understanding Customer Needs 12:30
  • 10: Module 03: Designing Effective Chatbot Interactions 13:53
  • 11: Module 04: Integrating Chatbots into Customer Service 12:01
  • 12: Module 05: Evaluating and Improving Chatbot Performance 12:47
  • 13: Leave a Review 01:00
  • 14: CPD Quality Standard Certificate (Optional) 01:00

This course provides a comprehensive look at the core elements of Customer Relationship Management, from foundational concepts to advanced strategies for building long-term customer relationships. Learners will explore the strategic frameworks behind CRM, including customer segmentation, personalisation techniques, and the role of omnichannel communication.

As businesses evolve, CRM automation has become increasingly important. This course covers the tools and practices needed to automate CRM tasks, allowing for more efficient management of customer data and interactions.

Emerging technologies such as Artificial Intelligence (AI) and machine learning are also making a significant impact in the CRM space, and this course will introduce learners to these developments. By the end of the course, participants will not only have a solid understanding of CRM principles but also the ability to apply these practices in real-world scenarios.

Learning CRM is beneficial for anyone looking to pursue a career in customer service, marketing, sales, or business management. The knowledge gained in this course will allow professionals to improve their interactions with clients, leading to better customer satisfaction and retention. This, in turn, can positively impact the growth and profitability of their organisation.

Whether you're new to CRM or looking to refine your skills, this course is designed to give you the tools to make a significant impact in your career.

This course is ideal for professionals working in sales, marketing, customer service, and business development who wish to enhance their skills in managing customer relationships. It is particularly suited for individuals looking to step into CRM roles or those aiming to enhance their career prospects by mastering CRM strategies and tools.

No previous experience or qualifications are required to enroll in our course. This course is designed for anyone eager to learn, whether you're an experienced professional or just starting out.

Join us and take the first step on this exciting path!

This course prepares learners for various career opportunities in Customer Relationship Management. Potential job titles include:

• CRM Manager (£35,000–£50,000)
• Customer Retention Specialist (£30,000–£45,000)
• CRM Analyst (£28,000–£40,000)
• Marketing Manager (£40,000–£60,000)
• Digital Marketing Specialist (£30,000–£45,000)
• Customer Experience Manager (£35,000–£50,000)

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