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Customer Relationship Management and Public Relations - Double Endorsed Certificate cover image

Customer Relationship Management and Public Relations - Double Endorsed Certificate
Imperial Academy

2 QLS Endorsed Course | CPD Certified | Free PDF + Hardcopy Certificates | 120 CPD Points | Lifetime Access

Summary

Price
£159 inc VAT
Or £53.00/mo. for 3 months...
Study method
Online
Course format
Video
Duration
744 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
120 CPD hours / points
CPD What's this?
Achievement
Endorsed by The Quality Licence Scheme
Certificates
  • Certificate of completion - Free
  • Certificate of completion - Free
Assessment details
  • Multiple Choice Questions (MCQ)/Assignment (included in price)
Additional info
  • Tutor is available to students

Overview

What drives customer loyalty and brand trust in a world flooded with choices? Behind every successful organisation lies a powerful blend of strategic relationship management and impactful public relations. With the UK CRM market growing at over 13% annually and the PR sector valued at £16 billion, skilled professionals in these areas are becoming vital assets across industries.

This QLS-endorsed course bundle is designed for aspiring PR specialists, CRM executives, brand consultants, and business owners seeking to strengthen their customer base and public image. Roles in this field, such as CRM analyst, PR officer, and communications manager, typically offer salaries between £28,000 and £55,000, with the potential for higher earnings as experience grows.

Through this course, you’ll master CRM strategies, data analysis, customer retention techniques, and complaint resolution, while also gaining expertise in media relations, PR ethics, crisis handling, and the evolving influence of social media. QLS endorsement ensures professional credibility, setting your qualification apart. Enrol now and unlock the skills to shape how customers connect—and stay connected.

Learning Outcomes

This unique bundle will help you to-

  • Acquire a deeper understanding of Customer Relationship Management and Public Relations
  • Help you in achieving your career goal
  • Make you confident in your knowledge and skills
  • Be aware of the employment trends in related industries.
  • Adapt to an ever-changing industry

Achievement

Certificates

Assessment details

Multiple Choice Questions (MCQ)/Assignment

Included in course price

CPD

120 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

The Customer Relationship Management and Public Relations resources were created with the help of experts, and all subject-related information is kept updated regularly to ensure learners stay caught up on the latest developments.

Course Curriculum

Course 1: Customer Relationship Management (Level 4 at QLS)

  • Module 01: Introduction to Customer Relationship Management (CRM)
  • Module 02: CRM Fundamentals
  • Module 03: CRM Strategies
  • Module 04: Data Analysis in CRM
  • Module 05: CRM Databases
  • Module 06: Deepening Customer Relationship
  • Module 07: Handling Customer Complaints
  • Module 08: Future of CRM

Course 2: PR : Public Relation & Media (Level 4 at QLS)

  • Introduction to Public Relations
  • Concepts of Public Relations
  • Management and Organisation of Public Relations
  • Public Relations Tactics and Research
  • Major Fields of Public Relations Practice Part I
  • Major Fields of Public Relations Practice Part II
  • Social Media and PR
  • Crisis management
  • Ethics & Professionalism in Public Relations

Certification

Learners will get 2 QLS Endorsed Certificate + 2 CPD Accredited Certificate of achievement directly at their doorstep after successfully completing the package! It should be noted that international students must pay a £10 shipping cost.

Who is this course for?

Anyone who is interested in a particular field, wants to strengthen their resume, or wants to grow in their career would benefit from this Customer Relationship Management and Public Relations bundle.

Requirements

Anyone can enrol in this Training.

Career path

You will get a competitive edge and have access to a variety of employment prospects after completing this Customer Relationship Management and Public Relations bundle.

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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