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Customer Insight Analytics & Implementation

Pairview Training

Summary

Price
Enquire to get more info on pricing
Study method
Classroom
Duration
2 days · Part-time or full-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students

Location & dates

Location

Address
Level 33
25 Canada Square
East London
London
E145LQ
United Kingdom
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Overview

This course is designed for delegates looking to develop an in-depth knowledge and understanding of customer analytics and how to gain insight from the data collected to make effective business decisions. This intensive two-day course will equip you with the necessary skill-set to be able to predict, harness and interpret customer attitudes and trends for a variety of scenarios and model outcomes. You will also gain the ability to effectively use profiling and develop strategic frameworks using segmentation approaches.

Description

1. Introduction to Customer Insight
• What Is Customer Insight?
• Benefits and Uses Cases of Customer Insight?
• Process of Developing Customer Insight
• Understanding the importance of Customer Insight
• Data Mapping in Consumer Insight Development process

2. Process of Developing Insight
• Business Process of Developing Customer Insight – Data to Strategic Action:
• Exploring Data
• Types of Data Elements

3. Insight Methodology and Tools
• Overview of Methodology: CRISP-DM
• Case Studies of Business Questions that lead to the need for insight
• Database Tools and Statistical Techniques for Customer Insight
• Tools for Customer Insight Eg: IBM SPSS Modeler, SAS BASE, SAS Guide and SAS Miner

4. Introduction to Database Marketing
• Introduction to Database Marketing and CRM
• Types and Elements of CRM
• Case Study of Key Questions a CRM will address
• Using CRM to describe Customer journey
• Marketing Mix
• Stages of Effective Database marketing

5. Customer Profiling
• Introduction to Customer Profiling
• Customer Profile on Social status and Life stage
• Building Pen Portraits

6. Customer/ Market Segmentation
• Introduction to Customer segmentation
• Segmentation and how to define segments
• Main research techniques used in gaining customer insight
• Customer Insight Lifecycle
• Applying market research to customer base analysis
• Database Tools and Statistical Techniques for Customer Insight
• Strategic Segmentation
• Customer Segmentation Process
• Types of Customer Segments
• Insight without Single Customer View
• Insight Objectives (Products, Proposition, Consumer)

7. Case Study: Insurance, TELECO, Data Consulting, and many more.

Questions and answers

Certificates

Certificate of completion

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: IT, Data analysis, Business