reed.co.uk Courses

Header

Customer Acquisition


The IDM

Summary

Price
£718.80 inc VAT
Payment options

Invoice and credit card

Between jobs discount - 25%

Charity discount - 15%

Study method
Classroom
Duration
1 Day, Full-time
Qualification
7 CPD points / hours
Additional info
  • Tutor is available to students

Add to basket or enquire

Location & dates

Location
Address
DMA House
70 Margaret Street
London
London
W1W8SS

Overview

Learn multichannel acquisition strategies, tactics and skills that will help you win more of the right customers for your business.

You will learn to:

  • Understand the key steps and considerations within the acquisition planning process
  • Develop your prospect pool using market analysis, segmentation and profiling
  • Create an acquisition budget and forecast response
  • Design a creative and engaging acquisition plan that converts awareness into action
  • Test and measure the effectiveness of your multichannel acquisition strategy

Description

Understanding today's decision-making process for prospects and customers

  • Zero moment of truth (ZMOT)
  • How people and companies buy
  • The impact of technology on the buying and selling process

Finding and acquiring more of the right customers

  • Market research techniques
  • Market analysis, segmentation, profiling and personas
  • Volume verses value
  • Prospect pool

Setting meaningful objectives

  • SMART objectives
  • Conversion rates through the sales cycle
  • Building key performance indicators

Developing an acquisition strategy

  • Defining key target audiences
  • Determining the value propositions for each audience
  • Communicating through the journey from prospect to customer
  • Predicting response and outcomes

Creating an acquisition communication plan

  • Evaluating and selecting media
  • Adopting a media-neutral approach to develop an effective on and offline strategy
  • The advantages of multimedia integration
  • Developing the acquisition budget and justifying your plans

Developing your proposition and creative strategy

  • Focusing on customer insight to generate meaningful propositions
  • Differing your messages through the buying cycle
  • Creative briefing for an engaging campaign that drives action

How to develop long-term acquisition marketing strategies

  • Measuring the effectiveness of your campaigns
  • Applying web analytics to measure campaign effectiveness
  • The role of testing and evaluation

Who is this course for?

This course is suitable for anyone involved in customer and / or prospect communication who wants to develop their specific knowledge of customer acquisition. You should understand the principles of marketing and a basic knowledge of digital marketing would be useful.

Questions and answers

Rating and reviews

There haven't been any reviews for this course yet.

Please sign in to review this course.