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Level 3~Summer Flash Sale| CMA, CPD & IAO Accredited| Audio Visual Training| Free Exam & ID Card Included| 10 CPD Points

Academy for Health & Fitness


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£10 inc VAT (was £421)
Offer ends 22 June 2021
Study method
Online, self-paced
3 hours
Access to content
365 days
No formal qualification
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

4 students purchased this course

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CRM enables you to spend more time with customers, and the more time you spend with customers, the more deals you close resulting in more loyal customers. Our CRM course will assist you in gaining an understanding of your customers' behaviour and modifying your business operations accordingly to ensure that the customers are served in the best possible way. Learn how to manage all your company's relationships & interactions with customers and potential customers with this customer relationship management (CRM) online programme.

The advanced audiovisual learning materials of this course will help you develop expertise in CRM to plan successful marketing strategies. Also, discover the tools and methods of data analysis in CRM. Our experts are available to answer any questions you might have about customer relationship management and help you close more deals with customers. Master the necessary professional CRM skills so that you can easily sort customer data, collaborate with different teams, provide customer service, and much more. Join today & earn your CPD accredited certificate as proof of competence by learning from the comfort of your home.

On top of everything, you'll get a free Student ID card by enrolling in this course. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards.

What Will You Learn From This CRM Course:

  • Understand the fundamentals of customer relationship management (CRM) and the benefits of commercial usages
  • Discover different types of CRM models with customer lifecycle
  • The elements of how to develop successful CRM strategies
  • Ability to analyse business requirements to build a customer relationship management project team
  • Discover the tools and methods of data analysis in CRM including cluster analysis, customer segmentation etc
  • The benefits and applications of marketing database also learn about customer, prospect and many more types of database
  • The importance of customer acquisition and retention along with the marketing strategies for customer retention
  • Principles of good customer complaints handling including the role of CRM
  • Determine the future of customer relationship management, including the use of digital CRM


10 CPD hours / points
Accredited by CPD Accreditation Group

Course media


The CRM - Customer Relationship Management course has been designed by experts, to create a rich and in-depth training experience for all the students who enrol on it. Enrol on the CRM - Customer Relationship Management course now and get instant access to all CRM - Customer Relationship Management course materials.

Enjoy the CRM - Customer Relationship Management course materials online from any internet-enabled device and learn when it suits you. Start your learning journey with this Customer Relationship Management course straight away and take a step forward in securing a better future!

Why should you choose the Customer Relationship Management course with Academy for Health & Fitness?
• Opportunity to earn a certificate accredited by CPD, CMA & IAO after completing this CRM course
Student ID card with amazing discounts — completely for FREE! (£10 postal charges will be applicable for international delivery)
• Globally accepted standard structured lesson planning
• Innovative and engaging contents and activities
• Assessments that measure higher-level thinking and skills
• Complete the CRM programme in your own time, at your own pace
• Each of our students gets full tutor support on weekdays (Monday to Friday)

*****Course Curriculum*****
Here is the curriculum breakdown of the CRM course:

CRM Module 01: Introduction to Customer Relationship Management (CRM)

  • What is Customer Relationship Management?
  • Why Customer Relationship Management?
  • Commercial usages of CRM
  • The Benefits of the Customer Value Management Approach

CRM Module 02: CRM Fundamentals

  • Defining CRM
  • Types of CRM
  • Misunderstandings
  • CRM Models
  • Customer Lifecycle

CRM Module 03: CRM Strategies

  • CRM Perspectives
  • Elements of a CRM Strategy
  • Developing a CRM Strategy
  • Customer Strategy

CRM Module 04: Data Analysis in CRM

  • The Perspectives of Data Analysis
  • Tools for Data Analysis
  • Data Analysis Methodology

CRM Module 05: CRM Databases

  • Types of Databases
  • The Benefits of Marketing Databases
  • Application of Marketing Databases

CRM Module 06: Deepening Customer Relationship

  • Importance of Customer Acquisition and Retention
  • Customer Acquisition
  • The Cost of Customer Acquisition
  • Customer Retention
  • Reorganisation for Retaining Customers
  • Customer Retention Marketing Strategies

CRM Module 07: Handling Customer Complaints

  • Importance of Handling Customer Complaints
  • Principles of Good Complaint Handling
  • The Role of CRM in Handling Customer Complaints

CRM Module 08: Future of CRM

  • Trends Driving Change in Customer Interaction
  • The Changing Face of CRM
  • What is Digital CRM
  • Digital CRM in Practice
  • Where to Start
  • Cyber Security Concerns

Assessment Process
Once you have completed all the modules in CRM - Customer Relationship Management, you can assess your skills and knowledge with an optional assignment. Our expert trainers will assess your assignment and give you feedback afterwards.

Showcase Your Accomplishment of New Skills: Get a Certification of Completion
The learners have to successfully complete the assessment of this CRM - Customer Relationship Management to achieve the CPD, CMA & IAO accredited certificate. Digital certificates can be ordered for only £10. The learner can purchase printed hard copies inside the UK for £29, and international students can purchase printed hard copies for £39.

Who is this course for?

This CRM course is ideal for anyone working with customers. Customer relationship management systems will quickly sort and prioritise your leads so that you can respond to them in a timely, efficient manner. If you own a business or work in an organisation and want to handle customer complaints while also providing world-class customer service, then our customer relationship management course is absolutely perfect for you.


There are no previous knowledge requirements for the CRM -Customer Relationship Management program; this is open to anyone! Any learning enthusiast from anywhere in the world can enrol on this CRM - Customer Relationship Management course without any hesitation.

All students must have a passion for learning and literacy and be over the age of 16.

Browse this 100% online course from any internet device, including your computer, tablet or smartphone. Study at your own pace and earn an industry-recognised qualification with this CRM - Customer Relationship Management course.

Career path

Gain knowledge and skills on how customers interact with business by identifying subscribers to email lists or analysing the characteristics of social media followers. Become an expert and explore opportunities such as —

  • Team leader
  • Customer Service Officer
  • Customers relationship Officer
  • Customers support officer
  • PR Manager
  • Support assistant

And many more!

Questions and answers

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.