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Winter Freezing Deal (Up To 98% OFF)! Level 4 Endorsed by The Quality Licence Scheme| Free ID Card & Assessment Included

Academy for Health & Fitness


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£10 inc VAT (was £415)
Offer ends 09 December 2021
Study method
Online, self-paced
435 hours
Access to content
365 days
No formal qualification
120 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

4 students purchased this course

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☞☞ Freezing Winter Offer is Active; Save: £405! Offer Ends Soon; Hurry Up!! ☚☚

CRM enables you to spend more time with customers, and the more time you spend with customers, the more deals you close resulting in more loyal customers. Our CRM course will assist you in gaining an understanding of your customers' behaviour and modifying your business operations accordingly to ensure that the customers are served in the best possible way. Learn how to manage all your company's relationships & interactions with customers and potential customers with this customer relationship management (CRM) online programme.

This Level 4 CRM - Customer Relationship Management course is endorsed by The Quality Licence Scheme and accredited by CPD & IAO to make your skill development and career progression related to CRM - Customer Relationship Management substantial and easier than ever!

The advanced audio-visual learning materials of this course will help you develop expertise in CRM to plan successful marketing strategies. Also, discover the tools and methods of data analysis in CRM. Our experts are available to answer any questions you might have about customer relationship management and help you close more deals with customers. Master the necessary professional CRM skills so that you can easily sort customer data, collaborate with different teams; provide customer service, and much more. Join today & earn your certificate as proof of competence by learning from the comfort of your home.

On top of everything, you'll get a Free Student ID card by enrolling in this CRM - Customer Relationship Management course. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards.

So, enrol today & do your best! As what you plant now, you will harvest later. Become the person who would attract the results you seek. Grab this opportunity and start learning!

What Will You Learn From This CRM Course?

  • Understand the fundamentals of CRM - customer relationship management and the benefits of commercial usages
  • Discover different types of CRM models with customer lifecycle
  • The elements of how to develop successful CRM strategies
  • Ability to analyse business requirements to build a customer relationship management project team
  • Discover the tools and methods of data analysis in CRM including cluster analysis, customer segmentation etc
  • The benefits and applications of marketing database also learn about customer, prospect and many more types of database
  • The importance of customer acquisition and retention along with the marketing strategies for customer retention
  • Principles of good customer complaints handling including the role of CRM
  • Determine the future of customer relationship management, including the use of digital CRM



120 CPD hours / points
Accredited by CPD QS

Course media


The CRM - Customer Relationship Management course has been designed by experts, to create a rich and in-depth training experience for all the students who enrol on it. Enrol on the CRM - Customer Relationship Management course now and get instant access to all CRM - Customer Relationship Management course materials. Enjoy the CRM - Customer Relationship Management course materials online from any internet-enabled device and learn when it suits you.

Start your learning journey with this CRM - Customer Relationship Management course straight away and take a step forward in securing a better future!

Why Prefer this CRM Course?

  • Opportunity to earn a certificate endorsed by the Quality Licence Scheme and another certificate accredited by CPD & IAO after completing this CRM course
  • Student ID card with amazing discounts — completely for FREE! (£10 postal charges will be applicable for international delivery)
  • Standard-aligned lesson planning
  • Innovative and engaging content and activities
  • Assessments that measure higher-level thinking and skills
  • Complete the CRM program in your own time, at your own pace
  • Each of our students gets full 24/7 tutor support

**** Course Curriculum ****

Here is the curriculum breakdown of the CRM course:

Module 01: Introduction to Customer Relationship Management (CRM)

The following subjects are covered in this CRM Course Module:

  • CRM - What is Customer Relationship Management?
  • CRM - Why Customer Relationship Management?
  • CRM - Commercial usages of CRM
  • CRM - The Benefits of the Customer Value Management Approach

Module 02: CRM Fundamentals

The following subjects are covered in this CRM Course Module:

  • CRM - Defining CRM
  • CRM - Types of CRM
  • CRM - Misunderstandings
  • CRM - CRM Models
  • CRM - Customer Lifecycle

Module 03: CRM Strategies

The following subjects are covered in this CRM Course Module:

  • CRM - CRM Perspectives
    • CRM - Functional Level
    • CRM - Customer-facing Front-end Level
    • CRM - Company-wide Level
  • CRM - Elements of a CRM Strategy
    • CRM - CRM Vision
    • CRM - Culture of Customer Orientation
    • CRM - Integration and Alignment of Organizational Processes
    • CRM - Data and Technology Support
    • CRM - CRM Implementation
  • CRM - Developing a CRM Strategy
    • CRM - Step 1: Gaining Enterprise-Wide Commitment
    • CRM - Step 2: Building a CRM Project Team
    • CRM - Step 3: Analyzing Business Requirements
    • CRM - Step 4: Defining the CRM Strategy
  • CRM - Customer Strategy

Module 04: Data Analysis in CRM

The following subjects are covered in this CRM Course Module:

  • CRM - The Perspectives of Data Analysis
  • CRM - Tools for Data Analysis
    • CRM - Correlation Analysis
    • CRM - Regression Analysis
    • CRM - Factor Analysis
    • CRM - Cluster Analysis
    • CRM - Conjoint Analysis
  • CRM - Data Analysis Methodology
    • CRM - Customer Segmentation
    • CRM - Recency–Frequency–Monetary Value
    • CRM - Lifetime Value Analysis
    • CRM - Predictive Modelling
    • CRM - Market Basket Analysis (MBA)
    • CRM - Click Stream Analysis
    • CRM - Personalisation

Module 05: CRM Databases

The following subjects are covered in this CRM Course Module:

  • CRM - Types of Databases
    • CRM - Customer Database
    • CRM - Prospect Database
    • CRM - Cluster Database
    • CRM - Enhancement Database
  • CRM - The Benefits of Marketing Databases
  • CRM - Application of Marketing Databases
    • CRM - Applications that Affect Customer Relationship
    • CRM - Applications that Affect Other Business Operations

Module 06: Deepening Customer Relationship

The following subjects are covered in this CRM Course Module:

  • CRM - Importance of Customer Acquisition and Retention
  • CRM - Customer Acquisition
  • CRM - The Cost of Customer Acquisition
  • CRM - Customer Retention
  • CRM - Reorganisation for Retaining Customers
  • CRM - Customer Retention Marketing Strategies

Module 07: Handling Customer Complaints

The following subjects are covered in this CRM Course Module:

  • CRM - Importance of Handling Customer Complaints
  • CRM - Principles of Good Complaint Handling
    • CRM - Getting it Right
    • CRM - Being Customer Focused
    • CRM - Being Open and Accountable
    • CRM - Acting Fairly and Proportionately
    • CRM - Putting things right
    • CRM - Seeking Continuous Improvement
  • CRM - The Role of CRM in Handling Customer Complaints

Module 08: Future of CRM

The following subjects are covered in this CRM Course Module:

  • CRM - Trends Driving Change in Customer Interaction
  • CRM - The Changing Face of CRM
  • CRM - What is Digital CRM
  • CRM - Digital CRM in Practice
  • CRM - Where to Start
  • CRM - Cyber Security Concerns

Assessment Process

We offer an integrated assessment framework to make the process of evaluation and accreditation for learners easier. You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. Our expert trainers will assess your assignment and give you feedback after you submit the assignment.

You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you have completed all of the exams.

Show off Your New Skills With a Certification of Completion

Endorsed Certificate of Achievement from the Quality Licence Scheme

After successfully completing the CRM course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of —

  • 99 GBP inside the UK
  • 109 GBP (including postal fees) for international delivery

Certification Accredited by CPD & IAO

Upon finishing the CRM course, you will receive an accredited certification that is recognised all over the UK and also internationally. The pricing schemes are —

  • 10 GBP for Digital Certificate
  • 29 GBP for Printed HardCopy Certificate inside the UK
  • 39 GBP for Printed HardCopy Certificate outside the UK (international delivery)

Who is this course for?

This CRM course is ideal for anyone working with customers. Customer relationship management systems will quickly sort and prioritise your leads so that you can respond to them in a timely, efficient manner. If you own a business or work in an organisation and want to handle customer complaints while also providing world-class customer service, then our customer relationship management course is absolutely perfect for you.


There are no previous knowledge requirements for the CRM -Customer Relationship Management program; this is open to anyone! Any learning enthusiast from anywhere in the world can enrol on this CRM - Customer Relationship Management course without any hesitation.

All students must have a passion for learning and literacy and be over the age of 16.

Browse this 100% online course from any internet device, including your computer, tablet or smartphone. This CRM - Customer Relationship Management course allows you to study at your own speed and grow a quality skillset.

Career path

This CRM - Customer Relationship Management course will help you develop a variety of desirable skills and prepare you for a variety of fascinating jobs, including—

  • CRM Analyst
  • CRM Consultant
  • CRM Developer
  • CRM Executive
  • CRM Manager
  • CRM Specialist

In the United Kingdom, the approximate yearly income for these positions is from £15,000 to £45,000.

Questions and answers

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.