CRM: An Introduction to Customer Relationship Management

Online based course with study materials, tutor support and certificate included.

Churchill Square Training and Development


£39 inc VAT
Study method
Online, self-paced
4 Hours
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

11 students purchased this course

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As with many significant undertakings, undergoing a Customer Relationship Management (CRM) review (even simply considering its implementation) requires learners to analyse technical and complicated systems. This course sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.


What Will Students Learn?

  • The terms and benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Describe how CRM creates value for organisations and customers
  • Consider developmental roles that have the greatest impact on CRM

What Topics are Covered?

  • What CRM is and who it serves
  • Checklist for success
  • Requirement driven product selection
  • Considerations in tool selection
  • Strategies for customer retention
  • Building the future
  • Homegrown vs. application service provider
  • The development team
  • Evaluating and reviewing your program

FREE Self Study Guide in PDF format to accompany the course and enable you to refer back to the content in the future.

Who is this course for?

Individuals who want an understanding of Customer Relationship Management (CRM) and its benefits. It is ideal for individuals of any level.

Questions and answers

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Olufemi asked:

Am interested in this course please. I need more information. My name is femi


Hi Femi, Further information is available on our website or if you send your email address I can email you, the elearning option is £39 and a face to face course is £295, we are actually running a face to face course in London on Tuesday 5th Feb in central London if you are interested, the price of this as it is last minute would be £149

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