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CRM: An Introduction to Customer Relationship Management

Online based course with study materials, tutor support and certificate included.


Churchill Square Training and Development

Summary

Price
£29 inc VAT
Study method
Online, self-paced
Duration
4 Hours
Qualification
No formal qualification
CPD
7 CPD hours / points
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

16 students purchased this course

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Overview

As with many significant undertakings, undergoing a Customer Relationship Management (CRM) review (even simply considering its implementation) requires learners to analyse technical and complicated systems. This course sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.

This is a CPD accredited course = 7 points.

CPD

7 CPD hours / points
Accredited by The CPD Accreditation Group

Course media

Description

What Will Students Learn?

  • The terms and benefits of CRM on a company’s bottom line
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Describe how CRM creates value for organisations and customers
  • Consider developmental roles that have the greatest impact on CRM

What Topics are Covered?

  • What CRM is and who it serves
  • Checklist for success
  • Requirement driven product selection
  • Considerations in tool selection
  • Strategies for customer retention
  • Building the future
  • Homegrown vs. application service provider
  • The development team
  • Evaluating and reviewing your program

FREE Self Study Guide in PDF format to accompany the course and enable you to refer back to the content in the future.

Who is this course for?

Individuals who want an understanding of Customer Relationship Management (CRM) and its benefits. It is ideal for individuals of any level.

Questions and answers


No questions or answers found containing ''.


Rose asked:

We have the CRM system in work, as I have never used this system before ,would this course be useful I need to learn the basic rules and helpful tips.

Answer:

Hi the course doesn't cover specific CRM software programmes, it is a generic overview as to what CRM is, the advantages etc.. the course outline is below: What Will Students Learn? ? The terms and benefits of CRM on a company’s bottom line ? Analyze the different components of a CRM plan ? Develop a checklist for readiness and success in CRM ? Describe how CRM creates value for organizations and customers ? Consider developmental roles that have the greatest impact on CRM

This was helpful. Thank you for your feedback.

Olufemi asked:

Am interested in this course please. I need more information. My name is femi

Answer:

Hi Femi, Further information is available on our website or if you send your email address I can email you, the elearning option is £39 and a face to face course is £295, we are actually running a face to face course in London on Tuesday 5th Feb in central London if you are interested, the price of this as it is last minute would be £149

This was helpful. Thank you for your feedback.

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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