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Creating a Google AdWords Campaign

Creating a Google AdWords Campaign - Distance Learning CPD


E-TrainU

Summary

Price
£49.99 inc VAT
Study method
Distance learning
Duration
2 hours · Self-paced
Qualification
No formal qualification
CPD
2 CPD hours / points
Certificates
  • Certificate of completion - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

Many companies advertise with pay per click ads. This content focuses on the largest machine available: Google AdWords. In this one-day content, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

CPD

2 CPD hours / points
Accredited by The CPD Certification Service

Description

  • Define Google AdWords and pay per click
  • Set up keywords lists and groups
  • Find tracking and statistical information
  • Describe conversions from clickthroughs
  • Decide whether they will write their own ads or enlist help

Accredited by CPD Standards Office, an independent body operating across all market sectors and in support of all professional institutions, bodies and societies. Its certified CPD 'quality mark' is a recognised symbol of quality-assured training.

The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines

Once you have completed all the online learning materials for this course, you will be required to complete an online assessment. Once you have passed your assessment you will be awarded a free accredited certificate in PDF format which is immediately available for you to download. There are downloadable documentations on each course to support you through the learning process. Hard copies of the certificate are available at an additional postage fee . All evidence of learning and certification will remain on our system for your future reference.

Why choose E-TrainU

Via our parent company our course provision will be supported and sold by youth in our community at risk of long term unemployment. By choosing us for your online learning you have the opportunity to grow both your skills and to help us give young people in our community the opportunity to get their first step on the career ladder in these difficult times.

We offer a range of courses covering a vast set of skills and accreditations at a fair price. We offer a great service, quality product and a social purpose.

Who is this course for?

Recommended for anyone looking to advertise with pay per click ads. This content focuses Google AdWords.

Requirements

  • PC or Laptop Access
  • Internet Access
  • Computer Literate

Career path

Recommended for digital marketers looking to develop a Google Adword campaign for their employer/company. Also recommended for any individual looking to learn skills in digital marketing.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of completion

Digital certificate - Included

Reviews

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.