Skip to content
Play overlay
Preview this course

Create Go-To-Market Strategy that Drives Revenue Growth

Entreprenure Now!

Summary

Price
£39.99 inc VAT
Study method
Online, On Demand What's this?
Duration
2.7 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free

Add to basket or enquire

Overview

Learn how to develop a winning go-to-market strategy that consistently drives revenue growth month after monthusing proven methodology and techniques.

Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Curriculum

4
sections
51
lectures
2h 45m
total

    • 1: Unique Competitive Advantage Explained Preview 04:55
    • 2: Unique Competitive Advantage - Company Examples 02:58
    • 3: How to Determine Your Unique Competitive Advantage 00:23
    • 4: Step 1 - Evaluate Your Strengths 01:39
    • 5: Step 2 - Evaluate Your Competitive Landscape 02:34
    • 6: Step 3 - Identify Your Unique Competitive Advantage 04:02
    • 7: Step 4 - Test Your Unique Competitive Advantage 01:59
    • 8: Common Mistakes 01:36
    • 9: Workshop - Unique Competitive Advantrage In Action 02:55

    • 10: Positioning is about Your Customer's Point of View 08:07
    • 11: What Investors are Looking For 01:33
    • 12: Ben and Jerry's Case Study 02:04
    • 13: Keys to Success 02:49
    • 14: The Positioning Framework Overview 05:34
    • 15: Step 1 - Create Meaningful Attributes - Part 1 04:35
    • 16: Step 1 - Create Meaningful Attributes - Part 2 05:30
    • 17: Step 1 - Create Meaningful Attributes - Part 3 04:42
    • 18: Viking Cruises - Case Study 01:53
    • 19: Step 2 - Custom Attributes 04:07
    • 20: Step 3- Evaluate Rank Attributes 04:11
    • 21: Step 4 - Evaluating Positioning Rankings 03:18
    • 22: Step 5 - Positioning of Your Attributes 02:10
    • 23: Step 6 - Your Positioning Statement 03:57
    • 24: Common Mistakes 01:47
    • 25: Workshop - Position Your Product or Service in Action 03:15

    • 26: Target Market Essentials 04:58
    • 27: Why is Your Target Market So Important 05:06
    • 28: Define Your Target Market 01:48
    • 29: Step 1 - Define Standard Attributes - Demographics 05:34
    • 30: Step 1 (con't) - Define Standard Attributes - More Demographics 04:37
    • 31: Step 1 (con't) - Define Standard Attributes - Psychographics 05:53
    • 32: Step 2 - Develop Custom Attributes 10:00
    • 33: Step 3 - Validation 00:44
    • 34: Step 4 - Adjust Your Strategy 02:08
    • 35: Workshop - Devleoping Your Target Market 02:24

    • 36: Characteristics of Unique Value Propositions 01:52
    • 37: Types of Customer Benefits UVPs Express 03:48
    • 38: Examples of Unique Value Propositions 00:47
    • 39: What Investors Are Looking For 00:48
    • 40: Value Proposition vs. Competitive Advantage 01:49
    • 41: Understand Your Competitor's Unique Value Proposition 03:23
    • 42: Streaming Services Example 01:53
    • 43: The Value Proposition Framework 00:46
    • 44: Step 1 - Brainstorming 06:59
    • 45: Step 2 - Create a Value Proposition List 01:09
    • 46: Step 3 - Determine Uniqueness 02:49
    • 47: Step 4 - Prioritize Top Value Propositions 01:40
    • 48: Step 5 - Tell a Story 04:01
    • 49: Common Mistakes 01:21
    • 50: Workshop - Build Your Unique Value Proposition 03:40
    • 51: Create Go-To-Market Strategy that Drives Revenue Growth Quiz 02:00

Course media

Description

When you think of going to market, what do you think about? Maybe launching a product. Perhaps, advertising. Or even SEO.

Before you do any of that, however, you need a plan. An outline that lays out exactly how to do those things. That plan should be very specific and detailed. But can seem daunting if you don’t know where to start.

In this course, we’ll show you exactly where to start in creating your go-to-market strategy. Beginning with finding a quality about your business that separates you from the competition. You’ll also learn how to build a compelling value proposition, and properly define your target market. This course will teach you how to create a solid plan to beat out the competition, and enhance the customer experience through uniqueness.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Ask a question

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Similar subjects: Business, Marketing, Entrepreneurship
Related searches: Business Marketing courses, Go courses, Online courses

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2024. All rights reserved.