Create a Winning Product Strategy That Grows Your Business

Learn how to grow your business by creating a winning product strategy for your business.

Reed courses certificate of completion

Digital certificate - Included

• PRODUCT STRATEGY EXPLAINED 13:17

  • 1: Product Strategy Overview Preview 04:18
  • 2: Voss Water Case Study 01:32
  • 3: Product Strategy Building Blocks 02:34
  • 4: What Investors are Looking For 02:41
  • 5: Keys to Success 02:12

• DEFINE THE WHAT, WHERE, WHEN AND HOW OF YOUR PRODUCT 31:10

  • 6: Building a Compelling Product Strategy 10:45
  • 7: Product Vision vs Company Vision 02:13
  • 8: Questions to Ask of Your Product Vision 02:05
  • 9: Common Mistakes 04:30
  • 10: Best Practices 01:30
  • 11: Define Your Product or Service 10:07

• ENSURING A WINNING PRODUCT STRATEGY 42:32

  • 12: Minimum Viable Product Explained 02:32
  • 13: Entrepreneurial Personality Types 02:37
  • 14: Sample MVPs 03:22
  • 15: MVP Guidelines 03:30
  • 16: How to Evaluate Your MVP 07:40
  • 17: Defending Your Product or Service Strategy 07:59
  • 18: Your Product Roadmap 05:46
  • 19: Product Roadmap Formats 06:06
  • 20: Create a Winning Product Strategy That Grows Your Business Quiz 03:00

It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later.

This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.

You will learn:

• How to develop a compelling product vision that will guide all your stakeholders
• The building blocks that every product strategy must have
• How to craft your product strategy for investors or your CEO
• What elements of my product or service need to be nailed down?
• How is a product or service vision different from my company vision?
• What is an MVP, and why should I do it

This course is part of a larger series on creating a winning product strategy. To learn more, you can watch the following courses in this series.

• Define Your Product and MVP (Minimal Viable Product)
• Create a Compelling Product Roadmap

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.

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