Introduction to Web Analytics

Course overview

Uplatz offers comprehensive training on Web Analytics. This is video-based online course (self-paced training). You will be awarded Course Completion Certificate at the end of the course.

Web analytics is all about understanding how people interact with websites. It involves collecting data on user behavior, analyzing that data, and then using the insights to improve the website.

Key features of web analytics:

• Data Collection: This involves tracking things like how many visitors a website gets, which pages they visit, how long they stay on the site, and where they come from.
• Analysis: Once you have the data, you need to analyze it to understand what it means. This could involve looking for trends, patterns, and areas where the website can be improved.
• Improvement: The ultimate goal of web analytics is to use the insights you gain to improve the website. This could involve making changes to the website's design, content, or functionality.

Here are some of the benefits of using web analytics:

• Improved user experience: By understanding how people use your website, you can make changes that make it easier for them to find what they're looking for and have a positive experience.
• Increased conversions: Whether your goal is to get people to sign up for a newsletter, make a purchase, or download a white paper, web analytics can help you track your progress and identify areas for improvement.
• Better marketing ROI: By tracking the effectiveness of your marketing campaigns, you can see which ones are driving traffic and conversions, and which ones need to be adjusted.

Google Analytics is a specific web analytics service offered by Google. It's one of the most popular options available, and it provides a robust set of tools to track and report on website (and even mobile app) traffic.

What Google Analytics offers?

• Free and powerful: A basic version of Google Analytics is completely free to use, making it accessible to businesses of all sizes. Despite being free, it offers a powerful suite of features for data collection and analysis.
• In-depth insights: It goes beyond basic traffic tracking. You can see which pages are most popular, how long visitors stay on your site, where they come from, and even track specific actions they take (like form submissions or button clicks).
• Marketing tools integration: It integrates seamlessly with other Google Marketing Platform tools like Google Ads, allowing you to measure the effectiveness of your marketing campaigns and optimize your return on investment (ROI).
• Multiple versions: There are actually two main versions of Google Analytics to be aware of:
  
  • Universal Analytics (UA): The older version, which will stop processing data for standard properties on July 1, 2024 (July 1, 2023 for UA 360 properties).
  • Google Analytics 4 (GA4): The next-generation platform, recommended for new users due to its improved features and focus on privacy.