Module 1: Introduction to Social Media Marketing & SEO

Course overview

The Social Media Marketing & SEO Course is designed to equip learners with the knowledge and skills required to excel in today’s dynamic digital landscape. Social media platforms and search engines have become central to how businesses connect with their audiences, build brand visibility, and drive revenue growth.

Why Learn Social Media Marketing & SEO in the UK?

• High Demand: The UK digital marketing industry is growing rapidly, with over 85% of businesses increasing their online marketing budgets annually.
• Job Opportunities: The industry is expected to create more than 100,000 new roles in digital marketing by 2025.
• Revenue Growth: Digital marketing contributes over £120 billion to the UK economy each year, making it a lucrative field.

This course provides a comprehensive understanding of how to effectively leverage these tools to achieve marketing objectives. Learners will gain insights into the strategies that drive success on social platforms and in search engine rankings, learning to create engaging content, optimise campaigns, and analyse performance for continuous improvement.

Search Engine Optimisation (SEO) plays a vital role in increasing online visibility, while social media marketing fosters direct engagement with potential and existing customers. By integrating both disciplines, learners will be prepared to implement impactful campaigns that maximise return on investment.

►►► Updated with Google’s June 2025 Core Update: Learn Digital Marketing Strategies That Actually Work Today, Not Yesterday ◄◄◄

This course explores the functionality and unique features of various social media platforms, explores the foundations of SEO, and covers essential skills like analytics and crisis management. Through a structured learning path, learners will gain confidence in applying these strategies to real-world scenarios, ensuring they are well-prepared for opportunities in the ever-evolving field of digital marketing.

Additional perks Social Media Marketing & SEO from Thames College:

This Social Media Marketing & SEO course offers you the benefit of —

• Learn Social Media Marketing & SEO with an engaging voiceover and visual elements.
• Get 1 year access to the Social Media Marketing & SEO course.
• Participate in quick assessments and get instant feedback on your Social Media Marketing & SEO course progress.
• Study Social Media Marketing & SEO on your own schedule.