Module 1: Introduction to Brand & Branding

Course overview

Crafting and Managing Your Corporate Branding

Once upon a time, a brand was just a name. Today, it's your business's heartbeat. Dive deep into the art of corporate branding and keep the heartbeat strong.

Dive into the nuanced world of branding, starting with an introduction to what sets great brands apart. Move through positioning strategies, crafting memorable brand names and slogans, and designing a striking visual identity. Discover the essence of living your brand and the strategies to keep it thriving. Equip yourself with the tools to measure, interpret, and act on brand health metrics. As you journey from module to module, witness the metamorphosis of a name into an entity.

Enrol now and be the architect of unforgettable brands.

Learning Outcome:

After completing this course, you will be able to:

• Strategically position a brand using mission and vision.
• Craft compelling brand names and slogans.
• Design and establish a powerful visual identity.
• Analyse and act upon brand health metrics.
• Employ strategies to ensure brand longevity and relevance.

Well, you are ready to enrol in Crafting and Managing Your Corporate Branding. Welcome aboard!