Course in CRM – An Introduction to Customer Relationship Management

Blue Mountain


Save 88%
£18 inc VAT (was £150)
Offer ends 17 July 2020
Study method
Online, self-paced
No formal qualification

12 students purchased this course

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Customer Relationship Management (CRM) and customer retention is a major factor behind the success of most organisations. There are many ways to manage your relationship with your customers and this course will teach you how to identify who your customers really are, analyse the key components of CRM, and understand how it integrates into your organisation.


There are several different solutions regarding CRM, and having the right tools can save considerable work and resources. Deciding which tools and systems you need is a very important investment and in this course, we will teach you how to set up your CRM program for peak functionality, while you get information in and out of your CRM so that it can be effectively analysed.

CRM focuses on existing business and customers, so we will help you to formulate strategies for effective retention and you can focus on what you know about what you already have at your disposal.


  • Demonstrate an understanding of the terms and benefits of CRM on a company’s bottom line
  • Analyse the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
  • Describe how CRM creates value for organisations and customers
  • Consider developmental roles that have the greatest impact on CRM


  • Decide on which strategy is best for your organisation.
  • Strategies that are scalable and will fit to organisations of any size.
  • Extracurricular reading to build your knowledge further.
  • Build an effective customer retention strategy and implement it for increased ROI.

Course completion certificate included.

Free technical support available 7am-7pm GMT via email, telephone or online chat.


This course is compatible with Windows, Mac, iPhone, iPad and Android devices.

Learn anytime, anywhere!

Questions and answers

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Cally asked:

thanks Jason, but my question was about the duration of the course - how long does it take to complete the the course - hours for example?


Hi Cally, Thank you for contacting us back. The learning hours is of 12-15 hours. You will get complete 12 months to complete the training. You can complete it as per your own time and pace. Regards, Jason

This was helpful. Thank you for your feedback.

Cally asked:

Hi what is the duration of this course - it doesn't say in the details? Thanks


Hi Cally, Thank you for contacting us. We would like to inform you that the course is valid for 12 months. You can complete the course as per your own pace. After completing the course you will be honored with the course completion certificate. Regards, Jason

This was helpful. Thank you for your feedback.


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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