Corporate Reputation Management Diploma
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Corporate Reputation Management is the control and influence of an organisation reputation in the business world. The way people reason these days about other individuals and companies we do business with is changing rapidly with the internet as a major change factor. The way we think about corporations and credence individuals give to reviews is determined by the digital world. This is why corporate reputation management is more important than ever. The City Business School Diploma course in Corporate Reputation Management focuses on the management of a customer review process, learning how to use reviewing software that allows a reputation manager to review and respond to social media, the management and tracking of corporate information about your organisation online, and utilising online feedback to influence the development of any product.
City Business School diploma course in Corporate Reputation Management will provide an overview of the latest tools and techniques for delivering a strong and healthy corporate reputation online and tools for directing the intricate process of managing the corporate reputation of an organisation. Participants will learn how to utilise search engine and search ranking to develop an organisation social profile, extend an organisation brand using contents, and minimising negative information. Also, you will gain the basic knowledge and understanding of the ethical and legal complexities if libel, slander and negative reviews.
This diploma course in corporate reputation management provides learners with contents tar are practical and up-to-date, with a precise description of the essential concepts involved in the management and development of a corporate reputation strategy. This course emphasises on how Public Relations is evolving into the management of reputation. It also focuses on how corporate and organisational communication can be developed and united with reputation management.
This diploma course has an approach that is a multidisciplinary in nature which will reflect on the knowledge and skills needed by learners to control, develop and defend an organisation reputation. Also, it emphasises on the practical application of the current practices and issues taking place in the industry.
This diploma course in Corporate Reputation Management is of benefit to any individual who wants to gain the basic knowledge of public relations, communication, and branding, with a focus on the management of an organisation corporate reputation, brand positioning, and identity. Also, at the end of this course, learners will be able to:
- Develop trends in communication.
- Build reputations through transparency and trust for an organisation.
- Get the right attention for a product brand.
- Create risk and issues management plans for engagements of stakeholders.
- Implement an effective risk and crises plan to defend the corporate reputation of an organisation.
- Develop an effective communication campaigns and so on.
No previous knowledge required.
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