Copywriting, Screenwriting and Scriptwriting

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Assessment

Included in course price

Course Curriculum

**Copywriting, Screenwriting and Scriptwriting**

• Module 01: Introduction to Copywriting
• Module 02: Basics of Copywriting
• Module 03: Eye-Catching Headlines
• Module 04: Attention-Grabbing Advertisements
• Module 05: Essential Copywriting Skills
• Module 06: Online Copywriting
• Module 07: Press Related Copywriting
• Module 08: Print Media Copywriting
• Module 09: Copywriting for Mainstream Media
• Module 10: Copywriting for Other Media
• Module 11: How to Write Better Copy
• Module 12: Creative Copywriting and Some Impactful Samples
• Module 13: Responsibilities and Necessary Skills of a Copywriter
• Module 14: Final Tips

****Course Curriculum****

Here is the curriculum breakdown of the Screenwriting Course (UK):

Module 1: Introduction to Screenwriting

• Backstory
• Cinematic Vs. Televisual
• On The Road

Module 2: Motivation & Ideas

• Motivation

• Finding Your Voice
• Art vs. Craft
• Discipline
• Routine
• For Whom Do You Write?
• Script Readers

• Ideas

• The Value of Ideas
• Inspiration
• Generating Ideas
• Capturing Ideas
• Ideas & Marketing

Module 3: Research & Development

• Research Never Stops
• Know Your Market
• Research Tools
• The Language Barrier
• Development
• Developing Your Research
• Premise
• High Concept & Low Concept
• Pre-writing

Module 4: Genre

• The Importance of Genre
• Familiar Genres
• Genre Evolution
• Conventions & Motifs
• Using Genre
• Five Genre-Defining Movies

Module 5: Story & Plot

• Understanding Story & Plot
• Story, Character, Incident, Structure
• Theme
• Conflict & Tension
• Building & Releasing Tension
• Reversing Expectation
• Ellipsis
• Screen Time & Narrative Time
• Start at the End
• Great Scenes
• Plot

• Sub-Plots
• Exposition
• Five Great Plots to Study

Module 6: Character & Dialogue

• The Puppet Master
• Giving Characters Life
• Protagonist & Antagonist
• Example: Quiz Show
• Goal-Driven Protagonist
• Passive Protagonist
• Insiders
• Outsiders
• Example: Made In Heaven
• Empathy & Sympathy
• Credibility

• Fears and Ghost
• Plural- & Multiprotagonists
• Protagonist & Structure
• Antagonist
• Character Intros
• Character Traits & Accessories

• Dialogue

• First Things Last
• Less Is More
• No Conversation
• Do & Don’ts

Module 7: Structure & Format

• Structure
• Art-Film Narrative
• Three-Act Structure

• Act I: Set-Up/Situation/Establishment
• Act II: Complication/Development/Plot
• Act III: Climax & Resolution/Conclusion

• Utilising Structure
• Scenes & Sequences
• Format

• Screenplay Format
• Expectations
• Title Page
• Layout

Module 8: Synopses, Outlines & Treatments

• Problems of Semantics
• Synopses
• Outlines
• Treatments

Module 9: Drafts

• First Draft
• Counterfeit
• Copyright
• Rewriting
• Second Opinions
• Final Polish

Module 10: Marketing

• Selling Yourself
• UK & US Markets
• Approaching the Business: Agents
• Other Business
• Pitching
• Deals
• Best Wishes

Module 11: Troubleshooting

• Self-Diagnosis
• Script Appraisals
• Ten Common Problems
• Ten Handy Hints
• Five Common Problems
• Troubleshooting 10-Point Checklist

Module 12: Glossary

• Section: Screenwriting in the UK

Module 13: Screenwriting and British Film Industry

• British Film Industry – A Writer’s View
• Key Relationships
• Agent
• Director
• Producer
• Working Together
• In Development

Module 14: Agreements

• Existing Agreements
• Definitions
• Business Terms
• Writing Terms
• Screen Credit Arbitration
• Other Disputes
• New Media
• Comparison of New Media Agreements
• Joint Venture Agreement

Module 15: How Much Do UK Screenwriters Earn?

• Components of a Deal
• UK Film Pay
• The Bbc
• Itv

Module 16: Greatest British Screenwriters of All Time

• Bruce Robinson
• Michael Powell and Emeric Pressburger
• Jane Goldman
• Peter Morgan
• Christopher Nolan (& Jonathan Nolan)
• Mike Leigh
• Julian Fellowes
• Tom Stoppard
• Richard Curtis
• Dennis Potter (1935-1994)

This course does not require you to have any prior qualifications or experience. You can just enrol and start learning.

This course is made by professionals and it is compatible with all PC’s, Mac’s, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.

As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Copywriting, Screenwriting and Scriptwriting course is a great way for you to gain multiple skills from the comfort of your home.

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