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Copywriting Masterclass Effective Writing

Skill Success

Summary

Price
£29 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students
22 students purchased this course

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Overview

This course includes lifetime access so you can complete it at your own speed.

This course will teach you the essential copywriting elements, creating head turning headlines, writing the perfect sales copy and tweaking your message to perfection. In this course, you will learn how to write a great copy and you will be able to tell your product’s story as it deserves to be told. By taking this course now, you will have a clear understanding about effective copywriting.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media

Description

Don’t you want to be able to tell your product’s story at its true potential? If that’s you, then this copywriting course is perfect for you.

This course covers:

  • Essential copywriting elements
  • Creating head turning headlines
  • Writing the perfect sales copy
  • Tweaking your message to perfection

This course is based on:

  • 5 years of personal advertising experience
  • Classic knowledge from the founders of copywriting (Ogilvy, Caples, Scwab)
  • Updated knowledge from modern experts (Bencivenga, Makepeace, Kern, Godin)

Copywriting Masterclass Effective Writing course will cover the following topics:

Topic 1 - The Mindset

  • Why Copywriting?
  • A Mental Image
  • AIDA
  • How To Get Creative
  • What Are You Really Selling?
  • John Caples 14 Most Powerful Sales Appeals
  • How To Make Your Product A Rockstar
  • Who’s Your Prospect?
  • Maslow’s Hierarchy of Human Needs

Topic 2 - The Headline

  • The Mission Of Your Headline
  • Always Looking Out For No.1
  • Curing Is Always Bigger Than Prevention
  • Victor Schwab’s 10 Most Favorite Headlines
  • 4 Headline Idea Starters
  • David Ogilvy’s Acid Test For Headlines
  • Closer And Closer To Perfection
  • 16 Point Headline Checklist
  • 17 Headline Idea Starters

Topic 3 - The Body Copy And The Sale

  • Visualize Your Prospect
  • 8 Preliminary Sales You Must Make
  • Core Structure Of All Good Copy
  • 17 Steps To A Sale
  • 8 Crucial Qualities All Great Copy Shares
  • 9 Ways To Boost Selling Power

Topic 4 - The Finishing Touches

  • 18 Ways To Kiss
  • 24 Most Powerful Words In The English Language
  • 5 Ways To Say More With Less
  • How To Spot Weak Copy
  • Basic Principles Of Graphic Design
  • Even More Ideas And Suggestions
  • Last Thoughts

Topic 5 - Resources

  • PDF Summaries

Who is this course for?

This course is designed for anyone who is interested in learning effective copywriting.

Requirements

No prior knowledge is required to take this course.

Questions and answers

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Certificates

Certificate of completion

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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