An online copywriting course for individuals and businesses
Practical and engaging assignments | Recognised qualification
Accredited by: ABCC | CPD | EADL | IADL | ABC Awards.
UKRLP number: 10008168.
Available to: UK and international learners.
Tutor support: Unlimited support from an expert.
Qualification: Level 4 diploma in Copywriting.
Our accredited copywriting course equips you with the skills you need to become a successful, skilled and in-demand commercial writer.
We teach you to write original, persuasive and engaging content, for web pages, blogs, social media, brochures, adverts and much more!
Many leading corporations including Disney, Arsenal FC, Vodafone, BT, Sony, and Oxfam use our online copywriting course to train their writers. And numerous individuals and businesses testify that it is practical, effective and great value for money.
Organisations have a constant need for a variety of marketing copy, including:
- brochures, leaflets and magazine inserts
- promotional articles and features
- webpages, blog posts and social media content
Our copywriting course teaches you how to handle all of these projects and more.
We teach you all aspects of copywriting so you feel confident marketing yourself to potential clients.
You will learn how to present your copy professionally, conduct effective research and comply with all the relevant codes of practice governing advertising.
You will also benefit from full support every step of the way from our experienced tutors.
At the end of this course, you will receive the ABC awards level 4 diploma in copywriting, and a Learner Unit Summary, which lists all the subjects you have completed as part of the course.
We will also email you the fully accredited CMP Diploma in copywriting, which is an industry recognised qualification that proves you are a qualified copywriter.
These awards will enable you to apply for copywriting jobs, develop your career, or help you find freelance work.
Lesson 01: Copywriting basics
- Examine what a copywriter does, and the qualities they need.
- Describe different types of copy.
- Recognise different good and bad copy.
Lesson 02: Copy presentation
- Submit copy to various platforms in recognised formats.
- Create an industry-standard cover sheet.
Lesson 03: Researching your subject
- Carry out fast and effective internet research.
- Use the information to improve copy.
Lesson 04: Terminology
- Be aware of specialist copywriting terminology.
- Locate online glossaries.
- Translate common terms in to layman’s English.
Lesson 05: Industry codes of practice
- Explain the need for codes of practice within the copywriting industry.
- State where to find the relevant codes online.
- Understand what the codes say and how to apply them.
Lesson 06: How to write great copy
- Define the qualities needed to make copy attractive and effective.
- Explain the need to write with your reader in mind.
- Explain the importance of good spelling, grammar and punctuation.
- Define the techniques that apply to most spheres of writing.
Lesson 07: Writing effective headlines
- Explain the qualities of an effective headline.
- Describe the principles and techniques involved in writing headlines.
Lesson 08: Writing effective advertising content
- Define what an advertising feature is.
- Explain why advertising features are used and why they can be effective.
- Explain how to choose original subjects for advertising features.
- List the writing techniques used to make advertising features effective.
Lesson 09: Writing direct mail and email
- Explain when direct mailshots can be used effectively.
- Define the qualities that help direct mail copy to have impact and success.
- Explain how headings can be used effectively.
- Define how email shots are different and the qualities needed to make effective use of them.
Lesson 10: Writing press releases
- Define the qualities that help press releases to have impact and success.
- List the occasions when the use of press releases is appropriate.
- Define the importance of a press letter and when it can be used effectively.
- Explain the importance of presenting, and sending, press releases correctly.
Lesson 11: Writing press advertisements
- Understand what a press ad is.
- See the briefing process and your role within it.
- Work on the four key elements of an ad.
- How to write a press ad.
- Write for business to business publications.
Lesson 12: Writing for sales and promotion
- Explain and use techniques used in promotional copy, which covers anything to do with selling to businesses or consumers, including:
- Sales proposals.
- Point-of-sale materials (posters, cut-outs etc).
Lesson 13: Leaflets and brochures
- Understand what a brochure and leaflet are and how they compare.
- See why a business would choose either a brochure or a leaflet.
- Identify the key elements included in a brochure and leaflet.
- Write a successful leaflet.
- Produce a brochure containing the main components.
Lesson 14: Writing articles for SEO
- Explain what an SEO article is and what it is intended to achieve.
- List the stages involved in writing an SEO article.
- Demonstrate how to identify key search words.
Lesson 15: Using social media and blogs
- Understand the basics of social media.
- Discuss the differences and similarities between social media sites.
- Discuss the copywriter’s role in social media marketing.
- Explain how to write social media copy.
- Know what a blog is, and how to start and maintain one.
Lesson 16: Pay per click ads
- Understand what a pay per click advert is.
- Look at pay per click advertising across the web.
- Gain an understanding of the importance of Google AdWords.
- Write an AdWords advert with keyword identification.
- Help clients with Google AdWords and earn a living.
Lesson 17: Newsletters
- Write and compile a newsletter.
- Understand what is included in a newsletter.
- Compile newsletters for a specific audience.
- Explain the relevance of newsletters to ecommerce.
Lesson 18: Brand names and sales presentations
- Understand how to develop a brand name.
- Write sales presentations.
- Find out where outdoor advertising is relevant and how to engage with it.
Lesson 19: Finding work and developing your career
- List strategies for promoting your web presence.
- Select appropriate ways to start finding copywriting and editing work.
- Explain how to negotiate fees and tie up details of copywriting jobs.
Course tutor: Justine Holman
We provide you with an expert personal tutor who will mentor you through the course, mark your assignments, and give you expert advice whenever you need it.
All our tutors are professionals who are still working in their sectors. They will be there to help you every step of the way. And you can contact them whenever you need to.
Our copywriting course tutor is Justine Holman, a professional copywriter and copywriting consultant.
She has experience in running integrated campaigns combining PR, social media and developing content.
She has also written copy for many large publications, including Elle, The Express, Chat, Women's Weekly, TV Times and Just 17.
You study when, and where you want to. The duration of this course is approximately 4 months. You fit your studies around your lifestyle, and study at a pace you're completely comfortable with, it doesn't matter if you take longer than 4 months - there is no expiry date.
Who is this course for?
Our copywriting course is for people of all ages and abilities. We've worked with:
- beginners wanting to become professional copywriters
- people who need to write effective copy, as part of their job roles
- individuals looking to improve their writing skills
- marketing teams who need additional training
- small businesses and freelancers who want to get more clients
- experienced writers looking to refresh or redefine their skills
Our copywriting course has a proven track record, and has helped many people change careers, start their own businesses, get jobs, and freelance work.
No experience or previous qualifications are required for this course. It is available to people of all ages and abilities. The only thing we ask is that you have good written English.
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