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Copywriting: Copywriting Masterclass

Special Offer-Free PDF Certificate| CPD UK & IPHM Accredited | Recognised Certificate | Video Training | Lifetime Access

Lead Academy


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£12 inc VAT (was £49)
Offer ends 31 January 2024
Study method
Online, self-paced
Access to content
Lifetime access
No formal qualification
18 CPD hours / points
  • Certificate of completion - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

24 students purchased this course

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Are you looking to begin your copywriting career or want to develop more advanced skills in copywriting? Then this copywriting masterclass course will set you up with a solid foundation to become a confident copywriter and help you to develop your expertise in copywriting.

This copywriting masterclass course is accredited by the CPD UK & IPHM. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this copywriting masterclass course will set you up with a solid foundation to become a confident copywriter and develop more advanced skills. Gain the essentials skills and knowledge you need to propel your career forward as a copywriter.

The copywriting masterclass course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a copywriter.

This comprehensive copywriting masterclass course is the perfect way to kickstart your career in the field of copywriting. This copywriting masterclass course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.

If you’re interested in working as a copywriter or want to learn more skills on copywriting but unsure of where to start, then this copywriting masterclass course will set you up with a solid foundation to become a confident copywriter and develop more advanced skills.

As one of the leading course providers and most renowned e-learning specialists online, we’re dedicated to giving you the best educational experience possible. This copywriting masterclass course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience.

Why Choose This Copywriting Masterclass Course:

  • Boost your skills in copywriting
  • Accredited by The CPD UK and International Practitioners of Holistic Medicine (IPHM)
  • Special Offer - Free Course Completion PDF Certificate, Copywriting Rules, MCQ Based Exam & Industry Expert Support Included
  • Dual (CPD UK and IPHM) recognised accredited certificate in 1 course
  • Learn from industry experts
  • Lifetime Access
  • High-quality e-learning study materials
  • Self-paced, no fixed schedules
  • 24/7 customer support through email
  • Available to students anywhere in the world
  • Study in a user-friendly, advanced online learning platform

***Additional GIFT***

  • Course Completion PDF Certificate, MCQ Exam & Industry Expert Support Included
  • Get a bonus Copywriting Rules course for FREE
  • 2 Recognised Accreditation (CPD UK and IPHM) in 1 Course

So, what are you thinking about! Start getting the benefits by enrolling today!


18 CPD hours / points
Accredited by The CPD Certification Service

Course media


The copywriting masterclass is a popular training course, ideal for anyone who is looking to kickstart their career as a copywriter, as well as professionals who want to test their existing skills and knowledge. If you want to gain an in-depth understanding of copywriting, then this program is perfect for you.

This online copywriting masterclass course come with lifetime access with no time limit for completion. Each module of this copywriting masterclass is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

Course Syllabus:

We have divided the copywriting masterclass course into 64 user-friendly modules, covering all fundamental areas of copywriting to provide learners with the relevant skills and industry knowledge to take their career to the next level.

This comprehensive copywriting masterclass course includes the following modules:


  • Introduction
  • How To Navigate This Course – Watch This Video

The Psychology of Selling

  • Get Your Psychology Right
  • 13 Sales Buttons You Need to Know How to Push
  • Copywriting to Sell 10 Steps you Must Know
  • What Are the Eight Universal Motivators
  • How to Overcome Objections

12 Secret Steps to Mastering the Basics of Copy Writing

  • 12 Secret Steps – Introduction
  • 12 Steps – AIDA
  • 12 Steps – Audience
  • 12 Steps Format
  • 12 Steps – Pain
  • 12 Steps – Scarcity
  • 12 Steps – Objections
  • 12 Secret Steps – Headlines
  • 12 Secret Steps – Risk
  • 12 Secret Steps – Benefits
  • 12 Secret Steps – Simplicity
  • 12 Secret Steps – Readability
  • 12 Secret Steps – Endorsements

Copywriting Formulation - Understanding the Building Blocks of Great Copywriting

  • Introduction to Copywriting Formulation
  • Starting with AIDA3
  • PAS Problem Agitation Solution
  • The 4 Ps

BASICS: How to Edit Sales Copy

  • Can You Write Better Sales Copy
  • 20 Ways to Write Better Copy
  • Seven Guidelines for Editing

How to Write Headlines

  • What You Need to Know to Write Great Headlines

Writing Great Sales Copy

  • 14 Step Formula to Writing Great Sales Copy

Copywriting for Online Course Landing Pages

  • Step 3 Reveal Your Solution
  • Step 4 Credentials
  • Step 5 Demonstrate the Benefits
  • Step 8 Add Bonuses
  • Step 9 Guarantees

Copywriting for Long Form Sales Letters

  • Five Formulations for Sales Letters
  • The Five Point Sales Letter Formula
  • The Seven-Step Copywriting Formula for Sales Letters
  • The Nine Point Formula
  • The 18 Step Sales Letter
  • 21 Part Sales Letter Formula
  • Bonus: 32 Step Power Copywriting Formula

Copywriting for Blog Posts

  • Copywriting for Blogs – Introduction
  • A Simple Formula for Blog Posts
  • Blog Post Copywriting Formula
  • Blog Post Editing Check List
  • Copywriting for Bullet Points
  • Copywriting for Testimonials

Copywriting for High Converting Promotional Videos

  • How to Create a High Converting Promotional Video
  • The Promotional Video for This Course Following the Script
  • The Promotional Video – Version 2
  • 2018 Update; The Formula for a Promotional Video
  • 2018 Copywriting Course Promotional Video

Copywriting for Landing Pages

  • Copywriting for Landing Pages

Copywriting for Video Sales Letters

  • What is a Video Sales Letter
  • How To Write an Attention Grabbing Video Sales Letter Headline
  • Video Sales Letter Basics
  • Video Sales Letter Outline

Copywriting for Email

  • Copywriting for Email
  • ACTIVITY: Analysis of a Long Form Story Telling Email
  • Email Copywriting Analysis 1
  • How to Write Effective Welcome Emails

Copywriting for Twitter

  • Copywriting for Twitter: Entertain and Engage – Be Brief!

Conclusion and Course Wrap Up

  • Conclusion and Course Wrap Up

Supplementary Resources

  • Supplementary Resources – Copywriting Masterclass

Certificate of Completion

On completion of the copywriting masterclass course, you will be eligible to obtain your free PDF certificate of course completion.

CPD UK and IPHM Accredited Certificate of Achievement

On successful completion of the copywriting masterclass course, you will be eligible to order your CPD UK and IPHM accredited certificate of achievement (dual certificate) as proof of your new skill. You can also share this certificate with prospective employers and your professional network. You/your employer can verify your certificate through our website. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.

Who is this course for?

This comprehensive copywriting masterclass course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of copywriting.

This copywriting masterclass course is felicitous for those, who want to be the best in their jobs.

Whether you are completely new to the field or are an aspiring professional, the copywriting masterclass course will help open doors to a wide range of professions within your chosen field, helping you to stand out to employers with up-to-date skills that can be used to enhance your CV.


  • There are no academic entry requirements for this copywriting masterclass course, and it is open to students of all academic backgrounds.
  • As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.

Career path

This copywriting masterclass course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.

Questions and answers

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Francesca asked:

Is it possible to have the study material in PDF?


Dear Francesca, Thanks for your question. This is a video training course and PDF study materials are included with this course. You can go through all the video lessons, and download the study materials from the supplementary resources section. Hope this helps. Regards, Help desk

This was helpful. Thank you for your feedback.


Certificate of completion

Digital certificate - Included


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.