Copywriting (Copy) Diploma Advanced

Copywriting is a distinct skill with time-tested principles that enable you to get decent results knowing just the basics.

Whether you enjoy working with words or see marketing as an unavoidable part of survival for your business or your job, the basic concepts of copywriting show how to get started writing an effective promotional piece and how to finish it with all the elements it needs.

Through this concise, practical course, you master copywriting’s fundamental concepts, including features versus benefits, headlines and leads, dramatization of differences, credibility builders, social proof, offers and tone.

Unlike other online courses, this one gives you three real-life writing assignments and the opportunity to compare what you wrote with others’ efforts. Commentary afterwards points out the must-do’s on these assignments and many fine points to keep in mind.

Your instructor is veteran copywriter, author of three books and four ebooks on copywriting, who has mentored dozens of aspiring freelancers and business owners in marketing writing.

No prior knowledge of copywriting is needed for the course. In just hours you’ll have a basic knowledge of the topic and valuable practice in applying its basic principles.

This Copywriting : Copywriting for Beginners course is for professionals who want to be successful in their field. The course covers all of the necessary skills and knowledge for becoming a specialist in this field. This Copywriting for Beginners course will teach you real-world information and expertise from industry professionals and practitioners.

The Copywriting : Copywriting for Beginners course begins with a foundational understanding of Copywriting for Beginners and progresses to sharing expert knowledge. This course will provide you with a thorough understanding of Copywriting for Beginners, including important concepts, strategies for using it, and in-depth expertise.

With the Copywriting : Copywriting for Beginners course, you can gain new skills and expand your professional knowledge while working from home at your speed. The Copywriting for Beginners has been professionally developed for you to complete via distance e-learning and get a professional certificate without ever having to leave your home!

You will have gained comprehensive knowledge and practical abilities at the end of this course. The Copywriting : Copywriting for Beginners also includes an E-certificate, which can help you stand out in the job market by adding value to your resume.

You may realise your goals and prepare for your ideal profession by taking this comprehensive Copywriting for Beginners course. The Copywriting : Copywriting for Beginners course gives students an in-depth learning experience that they may work through at their own pace to help them advance their careers. The Copywriting for Beginners course will teach you everything you need to know to advance in your chosen field.

To give you the most convenient and rich learning experience possible, the Copywriting for Beginners course is divided into multiple modules. You will obtain an instant e-certificate as confirmation of complete skill development and competency upon successful completion of the Copywriting for Beginners course.

In conclusion, the Copywriting for Beginners course is an excellent way to advance your profession. So, what do you have to lose? Enrol right now!

And you will also get these gifts

• Free instant e-Certificate
• Free Printed Certificate
• Free Printed Transcript
• One-year Course Access

We are going to cover:

• Introduction
• The Importance of “What”
• 6 Ways to Clarify the “What”
• Benefits – the “So What”
• The Top 8 Types of Headlines
• 8 Leads That Set the Hook
• Differentiate from the Competition
• 10 Ways to Dramatize Differences
• Now You Try #1
• Credibility Builders
• The Top 5 Types of Social Proof
• Credibility Killers
• What Is an Offer?
• Elements of Offers
• Now You Try #2
• Tone
• Formatting Copy
• Now You Try #3
• Conclusion

Why do people enjoy and enrol in Global Courses' Copywriting for Beginners Course?

• Ensures course quality.
• Complies with UK and EU regulations.
• Cost-effective.
• Variety of courses.
• After finishing your course, you will get an immediate free E-certificate.
• Access to the course right away.
• Accessibility from a laptop, tablet, or smartphone.
• Created by industry experts and experienced professionals.
• Email, Live Chat, and Phone help are available immediately.
• Tutoring is available 24 hours a day, 7 days a week.

Course Curriculum

Module 1: INTRODUCTION

• Introduction

Module 2: PART I. THE WHAT AND THE SO WHAT

• Lesson 1: The Importance of “What”
• Lesson 2: 6 Ways to Clarify the “What”
• Lesson 3: Benefits – the “So What”

Module 3: PART II. CAPTURE ATTENTION

• Lesson 4: The Top 8 Types of Headlines
• Lesson 5: 8 Leads That Set the Hook

Module 4: PART III. DIFFERENTIATE AND DRAMATIZE

• Lesson 6: Differentiate from the Competition
• Lesson 7: 10 Ways to Dramatize Differences
• Lesson 8: Now You Try #1

Module 5: PART IV. CREDIBILITY AND PROOF

• Lesson 9: Credibility Builders
• Lesson 10: The Top 5 Types of Social Proof
• Lesson 11: Credibility Killers

Module 6: PART V. OFFERS

• Lesson 12: What Is an Offer?
• Lesson 13: Elements of Offers
• Lesson 14: Now You Try #2

Module 7: PART VI. PUTTING IT ALL TOGETHER

• Lesson 15: Tone
• Lesson 16: Formatting Copy
• Lesson 17: Now You Try #3

Module 8: CONCLUSION

• Conclusion

Certification

You will get an immediately recognised e-certificate upon successful completion of the Copywriting for Beginners course. Our courses are completely approved and include the most up-to-date industry information and abilities, allowing you to become an expert in the area. The certificate is also available in physical form and may be sent to your address. There will be a £5.99 delivery fee inside UK and £16.99 for International delivery.

• Anyone seeking a practical (and potentially lucrative) new writing skill
• Employees told to write a website, sales letter or ad who aren’t sure how
• Aspiring freelancers wanting a solid foundation for success
• Managers or business owners who need to know how to assess the work of copywriters they hire

What you’ll learn?

• Through hands-on practice, know how to turn words into money
• Analyze any persuasion challenge so as to identify the factors that will move readers to action
• Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones
• Differentiate an offering from the competition
• Capture a reader’s attention, explain what’s on offer and clinch the deal
• Gain confidence from a start-to-finish overview of effective copywriting

To complete this Copywriting for Beginners Course, there is no previous experience is required.

By completing this Copywriting for Beginners course, you will be able to exhibit your copywriting skills. This Copywriting course will help you to achieve following careers:

• Copywriter
• Content Writer
• Copy Editor
• Editorial Manager
• Proofreader

Certificate of completion

Digital certificate - Included

Certificate of completion

Hard copy certificate - Included