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Conversion Rate Optimisation: CRO (Virtual Classroom)

Learn how to convert more web visitors into customers. Explore how your own website can be improved on this 1-day course


The IDM

Summary

Price
£718.80 inc VAT
Finance options

Invoice and Credit Card

Between jobs discount - 25%

Charity discount - 15%

Study method
Online with live classes
Duration
1 day, Full-time
Qualification
No formal qualification
CPD
7 CPD hours / points
Additional info
  • Tutor is available to students

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Overview

A packed, hands-on, one-day course that takes you from first principles to the advanced conversion techniques that will help you convert more of your web visitors into customers.

You will learn to:

  • Understand the principles of CRO and why it will benefit your business
  • Assess the hierarchy of goals on your web pages- what are you asking your users to do?
  • Effectively identify and use the optimisation tools available
  • Design optimisation testing from hypothesis to results analysis
  • Use advanced testing by applying segments and integration with other data sources

CPD

7 CPD hours / points
Accredited by The IDM

Description

About Conversion Rate Optimisation

  • The principles of CRO
  • Demystifying the jargon
  • Why CRO? The pros and cons of introducing Conversion into your business
  • The business case for CRO

The Conversion Optimisers toolkit

  • Tools and technologies: quick survey tools, web analytics, usability studies and testing platforms

Testing

  • Testing methodologies - multivariate and AB testing
  • Assessing test data and the impact it can have on your business
  • Test analytics

Live website assessment and workshop

  • Page composition and how some popular websites could be improved
  • Group assessment and brainstorming around learners’ own websites

Improving your website

  • Building a test programme and strategy for improvement
  • Building wireframes to present to the group
  • Advanced testing techniques and tactics; segmentation, personalisation and persuasion tactics

During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.

The IDM’s Virtual Classroom offers:

  • An interactive classroom environment
  • Peer-to-peer collaboration
  • An engaging platform experience
  • Practical learning through hands-on exercises
  • Online access anywhere you can get an internet connection

Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Who is this course for?

This course is designed for marketers or managers with responsibility for optimising web pages to make sales or leads, or encouraging visitors to take desired actions. Suitable for Conversion Optimisers, usability professionals, web analysts, digital marketers.

Questions and answers

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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