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This course will help you optimise your website to convert potential customers via testing methodologies and tools.
Led by one our own Conversion Optimisation specialists, we’ll provide a thorough introduction to conversion rate optimisation and will help you develop your own cost-effective CRO strategy.
As well as teaching you how to optimise conversion rates, we’ll also discuss how to optimise the decision process, customer journeys and user experience via user testing. You’ll gain the knowledge and expertise essential for identifying, analysing and improving all areas of your site.
Our Conversion Optimisation course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team who want to understand conversion optimisation better
Conversion Optimisation is not about one page, one form or one checkout. It’s about one person – your customer. Whether you are new to conversion optimisation or experienced in CRO, this course will help put you on the right track to achieving higher, sustainable conversion rates via A/B and multivariant testing.
We cover how to identify problem areas, how to optimise paths to conversion, effective design tips and give an overview of the tools we use at Jellyfish to deliver these solutions for our clients. We’ll show you the best tools for the specific tasks and challenges you are facing and share best practice strategies for future success.
The course takes an engaging workshop approach that ensures all questions are answered by an experienced practitioner and you leave with a clear plan of action.
Introduction to Conversion Optimisation
- What is conversion optimisation?
- Introduction to testing approaches & methodologies
- Clear definition of business goals & KPIs you want to improve
Tested & Proven Optimisation Methodology
- Test scheduling & timeline
- Web analytics & important metrics
- Live user testing & tools
- Customer experience analytics
- Segmentation, behavioural & technology-based testing
- Introduction to different testing tools
- Results monitoring & analysis
CRO Tools & Proven Strategies
- User discovery & personal targeting
- Landing page & eCommerce considerations
Who is this course for?
If you’re responsible for optimising your companies website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well-informed choices that will yield higher CVR metrics.
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