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Conversion Optimisation

Our Conversion Rate Optimisation course has been designed by our in-house experts to help you convert more visitors.



£598.80 inc VAT
Finance options

Credit card or invoice

Study method
1 day, Full-time
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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Location & dates

Floor 22, The Shard
32 London Bridge Street
South East London
United Kingdom


This course will help you optimise your website to convert potential customers via testing methodologies and tools.

Led by one our own Conversion Optimisation specialists, we’ll provide a thorough introduction to conversion rate optimisation and will help you develop your own cost-effective CRO strategy.

As well as teaching you how to optimise conversion rates, we’ll also discuss how to optimise the decision process, customer journeys and user experience via user testing. You’ll gain the knowledge and expertise essential for identifying, analysing and improving all areas of your site.

Our Conversion Optimisation course is available at our training centre in The Shard, London. We also offer private training courses which are ideal if you have a team who want to understand conversion optimisation better


Conversion Optimisation is not about one page, one form or one checkout. It’s about one person – your customer. Whether you are new to conversion optimisation or experienced in CRO, this course will help put you on the right track to achieving higher, sustainable conversion rates via A/B and multivariant testing.

We cover how to identify problem areas, how to optimise paths to conversion, effective design tips and give an overview of the tools we use at Jellyfish to deliver these solutions for our clients. We’ll show you the best tools for the specific tasks and challenges you are facing and share best practice strategies for future success.

The course takes an engaging workshop approach that ensures all questions are answered by an experienced practitioner and you leave with a clear plan of action.


Introduction to Conversion Optimisation

  • What is conversion optimisation?
  • Introduction to testing approaches & methodologies
  • Clear definition of business goals & KPIs you want to improve

Tested & Proven Optimisation Methodology

  • Test scheduling & timeline
  • Web analytics & important metrics
  • Live user testing & tools
  • Customer experience analytics
  • Segmentation, behavioural & technology-based testing
  • Wire-framing
  • Introduction to different testing tools
  • Results monitoring & analysis

CRO Tools & Proven Strategies

  • User discovery & personal targeting
  • Landing page & eCommerce considerations

Who is this course for?

If you’re responsible for optimising your companies website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well-informed choices that will yield higher CVR metrics.

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.