↟↟ For a detailed syllabus, please refer to the Resources Section ↟↟
Course Syllabus for the 10 Courses Included in the Content Marketing: Learn Content Marketing To Reach Your Target Market And Maximise Sales Bundle:
➥Course 1: Content Marketing
Modern workplaces are highly contested. To be the best at what you do, you always need to continue your professional development. This bundle will help you gain valuable knowledge on Content Marketing to help you out, we have included this Content Marketing Course for you.
This “ Content Marketing” course was designed by an expert instructor to provide you with the best learning experience possible. Our goal is for you to learn and apply the lessons from this course to improve yourself.
Content Marketing Course Curriculum:
- Overview of Content Marketing Revolution
- Getting Started with Content Marketing
- The Core of Content Marketing
- Essential Elements for Strong Marketing
- Developing the Right Content Marketing
- Creating the Successful Editorial Plan
- Actionable Content Marketing Tips
- Mistake that Hold Back your Content Marketing
- Creating Killer Content Tips
- Actionable Headlines Tools and Tips
- Marketing Money from Content Marketing
- Content Marketing Promotion Tactics
- Stop Wasting Time on the Wrong Content – Create Minimum Viable Content
- Measuring Content Marketing Effectiveness Analytics
- Will the Content Bubble Burst – Whats Next
➥Course 2: Presentation Skills ***
Learning Outcomes of the Presentation Skills Course -
- Learn how to prepare and structure your presentation
- Know how to handle stress during presentations
- Discover how to deliver a good presentation
- Explore the 6-step process for an effective presentation
- Get tips on how to present a professional image
Curriculum:
Module 01: Preparing And Structuring Your Presentation
Module 02: Practical Presentation Pointers & Design Tips
Module 03: Stress & Presentation
Module 04: Important Steps for A Good Presentation
Module 05: Using Slides and Visuals
Module 06: Handling Challenging Questions & Situations
Module 07: 6-Step Process for Delivering Your Presentation
Module 08: Projecting A Professional Image
➥ Course 3: Team Management ***
Learning Outcomes of the Team Management Course -
- Learn how to work as a team
- Identify the three pillars of high-performance teams
- Manage culturally diverse groups effectively
- Oversee remote teams
- Know how to inspire your team members
Curriculum:
Module 1: Understanding Team
Module 2: Team Building
Module 3: Leadership and Management
Module 4: Creating a High-Performance Team
Module 5: Communication and Leadership
Module 6: Levelling-Up Team Motivation
➥Course 4: Communication Skills ***
Learning Outcomes of the Communication Skills Course -
- Learn Different Categories of Communication Skills
- Realise the Importance of Listening
- Understand the Behaviour Styles & Personality Types
- Recognise How Asking Is the Key Factor for Communication
- Identify How to Overcome the Communication Barriers
- Know how to Communicate Assertively
Curriculum:
Module 1: Introduction to Communication
Module 2: Understanding Behaviour Styles & Personality Types
Module 3: Overcoming Communication Barriers
Module 4: Asking Questions
Module 5: Learning to Communicate Assertively
➥ The fifth Course of this Content Marketing: Learn Content Marketing To Reach Your Target Market And Maximise Sales Course Pack is Public Speaking ***
Learning Outcomes of the Public Speaking Course -
- Learn how to deal with anxiety
- Prepare to speak publicly by analysing your audience
- Learn how to make a good first impression
- Become an expert at giving engaging speeches
- Know how to conclude a speech properly
Curriculum:
Module 1: The Importance of Public Speaking
Module 2: Preparation for Public Speaking
Module 3: How to Start An Impressive Speech
Module 4: How to Keep Your Audience Hooked
Module 5: How to Overcome The Fear of Public Speaking
Module 6: How to End A Speech
➥ Course 6: Negotiation Skills ***
Learning Outcomes of the Negotiation Skills Course -
- Discover the three phases of negotiation
- Determine where there are commonalities between the groups
- Negotiate effectively by mastering the art of bargaining
- Find out how to handle personal attacks and control your emotions
- Know when to walk away from a negotiation
- Learn how to deal with others based on the situation
Curriculum:
Module 1 An Understanding of Negotiation
Module 2 The Preparation Process
Module 3 Building The Foundation
Module 4 Phase One — Exchanging Information
Module 5 Phase Two — Bargaining
Module 6 Phase Three — Closing
Module 7 How To Deal With Difficult Situations
Module 8 Adapting Negotiation By Communication
➥ Course 7: Anger Management ***
Learning Outcomes of the Anger Management Course -
- Find out if you have anger issues
- Get hands-on tips to manage your anger
- Make effective use of your anger by learning how to channel it
- Learn how to think positively in order to achieve excellence
- Take control of your stress and use your anger constructively
- Discover the mind switch
Curriculum:
Module 1: Anger Management Fundamentals
Module 2: Anger Channelling and Achieving Excellence
Module 3: How to Prevent Anger
Module 4: Managing Anger at Home & Work
➥ Course 8 from the Content Marketing Bundle is Creative Thinking & Innovation ***
Learning Outcomes of the Creative Thinking & Innovation Course -
- Understand lateral and parallel thinking
- Identify factors that block creative thinking
- Learn the process of decision making
- Recognise problems and learn how to solve them
- Get familiar with the techniques of brainstorming
Curriculum:
Module 1: Defining Lateral Thinking, Parallel Thinking, Creativity and Innovation
Module 2: Eight Factors That Block Your Creative Thinking
Module 3: Problem-solving & Decision making
Module 4: Brainstorming & Reverse Brainstorming
Module 5: SCAMMPERR & De Bono's Six Thinking Hats
➥ Course 9: Employment Law ***
Learning Outcomes of the Employment Law Course -
- Know what UK employment law is and what an employment lawyer does
- Identify each of the fundamental stages in corporate recruitment
- Get a list of things that you should include in an employee handbook
- Learn about workplace safety regulations
- Discover your rights as an employee
Curriculum:
Module 01: Basics of Employment Law
Module 02: Legal Recruitment Process
Module 03: Employment Contract
Module 04: Disciplinary Procedure
Module 05: National Minimum Wage & Equal Payment
Module 06: Rights During Employment
Module 07: Discrimination in the Workplace
Module 08: Health & Safety at Work
Module 09: Collective Rights
Module 10: Termination of Employment
➥ Course 10: Motivation ***
Learning Outcomes of the Motivation Course -
- Understand why Motivation Matters
- Discover the Overview of Top Motivation Theories and Laws
- Learn How to Be Motivated By Doing Physical Fitness
- Identify The Correlation between Mental Fitness and Motivation
- Know the Secret Tips for Retaining Motivation
Curriculum:
Module 1: The Fundamentals of Motivation
Module 2: The Theories and Principles of Motivation
Module 3: Top Physical Fitness Tips to Stay Motivated
Module 4: Mental Health & Motivation
Module 5: The Secret Tips for Always Retaining Your Motivation
You should note that upon completing each course in the Content Marketing: Learn Content Marketing To Reach Your Target Market And Maximise Sales Bundle, the learner will receive an e-certificate for each course they have passed.
