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Content Management System and Marketing Training


EduCBA

Summary

Price
£10 inc VAT
Study method
Online, self-paced
Qualification
No formal qualification

1 student purchased this course

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Overview

The web-based publishing feature of a CMS allows individuals to use templates approved by the company, as well as wizards and several other tools for creating or modifying content over the internet. The format management feature of a CMS, allows documents, including scanned papers and legacy electronic documents, to be converted to the portable document format (PDF) or HTML. The revision control feature, on its part, allows content to be restored to an earlier version or updated to a newer version.

Indexing, search, and retrieval, is another key feature of a CMS. The CMS mechanism indexes all data within an organization. You can search data using keywords, which the CMS retrieves and displays on your computer screen.

Some CMS also provide tools for customized marketing. It’s the ability of a website to structure its content and advertising to a particular visitor’s characteristics, using the information given by the user or collected by the site (like a user’s page sequence pattern). For instance, if you search for “digital cameras” on Google, the advertising banners in the resultant pages, will advertise businesses selling digital cameras, instead of those selling sports equipment.

There are a couple of factors to be considered before a company decides to invest in a CMS. First, the company’s size and geographical dispersion should be considered, particularly if it’s spread across many countries and continents. Transition to CMS, for such companies, is usually difficult. Secondly, the diversity of electronic data forms used in an organization is important. If the company uses graphics, text documents, audio, video and diagrams for conveying information, the content could be more difficult to manage.

What is content marketing

To begin with content marketing is a strategic approach, focused to create and distribute relevant, valuable and consistent content for attracting and retaining a particular target audience. The ultimate goal of content marketing is to trigger profitable customer action. The intention is to enhance or change consumer behavior. It’s a continuous process that can be integrated into your overall marketing strategy. It focuses on owning the media, not renting it.

Content marketing, in simpler words, is the art of communicating your customers and prospective buyers sans any effort of selling. It’s non-interruptive marketing where instead of pitching for your products and services, you deliver information which makes your consumers more aware and intelligent. The essence of content marketing strategy is that if you, as a business, deliver valuable, updated, and consistent information to customers, they would reward you with revenues and loyalty.

Content marketing is used by several big multinational companies, including Microsoft, Cisco, John Deere, and others. It’s also developed and carried out by small businesses and proprietorship firms.

Why does an organization need a modern CMS

  • Security: Protecting company information is important for any company. When employees use third-party applications for sharing sensitive information from one computer to another, it opens up a number of avenues for the data to land in places where it shouldn’t. When company sales numbers or confidential company information are passed via the same network people use for sharing pictures and music with friends, it’s easy for that data to fall into wrong hands. The main reason why an unscrupulous employee may take the risk is because the company has no CMS in place, or that the CMS is not user friendly. A good CMS will be a robust, user friendly and secure platform which allows employees transfer sensitive information among each other without any worry of security breach.
  • Content generation: A good CMS allows users generate their own content that’s relevant to the company. Whether it’s internal information to make the lives of employees easier, or some matter to put on the website for distribution among your clients, a CMS is a worthy tool to have. It leads to active management among employees and everyone gets the opportunity to be heard. Most of the popular CMS don’t even require the minimum programming knowledge for generating content. They have menu-driven enterprises that allow everything from simple blog posts to full websites on graphic platforms.

Social media and sharing: Having all types of content based on a single platform makes it easy for employees to share relevant and interesting information with peers. Sharing on the social media could be just a few clicks away if everything from company achievements and industry news is there on the CMS. Having a strong social media presence benefits a company in several ways. The more employees talk about the company, the bigger will be its presence.

Description

Why does an organization need a modern CMS

Here are some of the reasons why a company needs a good CMS

  • Security: Protecting company information is important for any company. When employees use third-party applications for sharing sensitive information from one computer to another, it opens up a number of avenues for the data to land in places where it shouldn’t. When company sales numbers or confidential company information are passed via the same network people use for sharing pictures and music with friends, it’s easy for that data to fall into wrong hands. The main reason why an unscrupulous employee may take the risk is because the company has no CMS in place, or that the CMS is not user friendly. A good CMS will be a robust, user friendly and secure platform which allows employees transfer sensitive information among each other without any worry of security breach.
  • Content generation: A good CMS allows users generate their own content that’s relevant to the company. Whether it’s internal information to make the lives of employees easier, or some matter to put on the website for distribution among your clients, a CMS is a worthy tool to have. It leads to active management among employees and everyone gets the opportunity to be heard. Most of the popular CMS don’t even require the minimum programming knowledge for generating content. They have menu-driven enterprises that allow everything from simple blog posts to full websites on graphic platforms.
  • Social media and sharing: Having all types of content based on a single platform makes it easy for employees to share relevant and interesting information with peers. Sharing on the social media could be just a few clicks away if everything from company achievements and industry news is there on the CMS. Having a strong social media presence benefits a company in several ways. The more employees talk about the company, the bigger will be its presence.

Course description

The CMS and marketing course description is as follows.

  • Introduction: Here you are give an introduction to social media management and tools, and the difference between content management and social media.
  • Types of content: In this section you get to know about the types of content infographics, content lists, and types of animated GIFs.
  • Content management system: You get to know what CMS is and how it is managed.
  • Type of content management systems (factors): Divided into three parts, this section teaches you the factors involved in CMS, and how best you can use them for your benefit.
  • Content marketing (objectives, processes and people): In this section you learn about the objectives of content marketing, and the process and people involved in the activity.
  • Social media content plan: Here, you are taught about how to develop content to boost the company’s social media presence.
  • Content marketing playbook: This is a ready reckoner on how you can proceed with your content marketing plan.
  • Pillars of content marketing strategy: This section is divided into 11 parts. You get to know about content marketing framework processes and challenges, the framework audience, framework storytelling and videos, content marketing examples, buyer persona, audience engagement, B2B buyer mapping, and the marketing framework measurement.
  • Content marketing tools: This section deals between content marketing tools and SEO analysis, marketing automation, webinars, social media, and graphic creation.
  • Content marketing examples: There are 10 examples in this section, each illustrating how CMS is important for a company.

What you’ll learn

  • Understand what CMS and marketing is, what it isn’t, and also its role in the overall marketing mix of a company.
  • Use content marketing for driving other vital marketing channels. These include SEO, social media, and lead generation.
  • Build strong content and marketing calendars that are in line with the marketing and outreach goals of the company.
  • Develop a strong foundation strategy for all content marketing efforts and also integrate content across all channels.
  • View important examples and relevant case studies and see how various companies implement content strategies and measure success.
  • Optimize the content so that it’s both easy to find on search engine as well as unique. It should cater to both existing and probable customers.
  • Develop content integration and management methods for ensuring quality content at the correct interval for your audience.
  • Track and measure success of your content with various metrics and tools.
  • Interpret the collected data to take key business decisions based on the success of the content and distribution channels.
  • Managing the process to create and distribute content and also determine whether outsourcing or insourcing will be the best for your company.

Prerequisites

A working knowledge of computers and the internet is the main requirement for this course. Some advanced knowledge about how search engines work will be an added advantage, along with social media and online marketing.

Target audience

Anyone who wants to pursue a career in content management and marketing can take this course. With the internet boom around the world, and companies eager to make their presence felt on the web, content management offers a rewarding career. The course is mainly aimed at students, professionals, content writers, marketers, medium and small sized business owners, and just about anyone who wants to know about content management and marketing.

Career benefits

Here are some major career benefits of the CMS and marketing training course.

  • Develop a strong understanding of web content marketing, including the strategies and tools to attain revenue goals.
  • Apply tested track methods for measuring and building effective content marketing calendars and strategies.
  • Get content marketing credentials as well as valuable skills in less time than a degree would require.
  • Get recognition for your expertise in content marketing and the commitment to evolve your skill set.

FAQs: Some general questions

  1. What exactly do I get with my course?

The course is at expert level and covers key examples and concepts. It features streaming video tutorials by major industry leaders. Sample projects are available as supplemental learning material.

  1. Why are content marketers in demand?

Content builds authority. It amplifies the company’s message to the audience. It engages prospects through value generation and catapults you as a trusted adviser. Content marketing involves emails, social media, traditional public relations activities, and even the print media.

  1. Is there a guarantee of certification?

In a word, no. But if you buy a certification, it won’t have any value. Our courses are thorough and challenging. If you have the passion to learn, take the lessons regularly, watch the videos carefully, and take good notes, you can do well.

Who is this course for?

Training is important for anyone who wants to pursue CMS and marketing. Here’s why you will need it.

  • Enhanced efficiency: It’s very easy to be confused by the information displayed on the computer screen. One can spend hours and yet remain undecided about which color to choose. With CMS training, you can easily select the template that combines all your needs in a single interface. It can also help you build websites in half the time. Moreover, you can greatly reduce the time to design the interface, publish new content and optimize pages.
  • Optimizing search engine ranking: To maintain search engine ranking, a company must remain relevant. It can be achieved via CMS because it provides publishers the help they need for keeping their content updated. This in turn ensures that there’s enough contribution from the target audience in the form of likes, comments etc. The entire system can be learnt from proper CMS training.
  • Streamlining workflow: With CMS training, you can make the general workflow easier, without others needing to review it before publishing. Designers, after proper training, can handle cascading style sheets (CSS) while the content developers can focus on writing the content rather than worrying design aesthetics every time they post something. It eliminates issuing of work orders or seeks help from designers. Training will make content management and marketing much easier to handle.
  • Easier information search: Not only content management becomes much easier, once you are trained in it, you also get to learn the finer nuances. This includes content indexing and curating. You can categorize the content, make sorting lists and provide a better search experience to viewers landing on your page.

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