Skip to content
  1. Online
  2. Marketing
  3. Advertising
Complete PPC - Pay per Click Course cover image

Complete PPC - Pay per Click Course
MAHABT

Learn From Industry Experts | Included Certificate | Updated | 24/7 student support | No hidden fees

Summary

Price
£15 inc VAT
Study method
Online, On Demand 
Course format
15 PDFs and 1 Quiz
Duration
1.2 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
3 students purchased this course

Add to basket or enquire

Overview

This PPC course introduces the core principles of paid advertising and how campaigns are structured across major platforms. Learners will explore PPC from the ground up, starting with key terminology and progressing to campaign setup, keyword selection, and ad creation. The course explains how PPC campaigns are targeted using location and language settings, and how effective messaging is developed through well-written adverts and relevant landing pages.

In addition, this PPC course outlines bidding strategies and how budgets influence performance. Learners will also gain insight into measuring results, helping them understand how PPC data informs decision-making. Coverage extends to major advertising platforms, including search engines and social media, giving a broad understanding of how PPC operates across different channels. By the end, learners will have a clear understanding of how PPC campaigns are structured, managed, and evaluated within a digital marketing context.

Why Enrol on This Course
• Gain a clear understanding of PPC concepts and terminology
• Learn how to structure and manage PPC campaigns effectively
• Understand how PPC works across search and social platforms
• Build confidence in analysing PPC performance data

Certificates

Curriculum

This course contains

Format: 15 PDFs and 1 Quiz

Duration: 1h and 10m

Description

This PPC course provides a structured introduction to the essential elements of paid advertising. It begins with foundational PPC knowledge, including key terminology and keyword selection, before moving into campaign configuration such as location and language targeting.

Learners will examine how adverts are written to attract attention and how landing pages support campaign objectives within PPC. The course also explains bidding processes and how performance is measured through key metrics. Coverage includes major platforms such as search engines and social media, offering a well-rounded understanding of PPC in different environments.

Learning Outcomes
• Understand key PPC terminology and campaign structure
• Develop effective keyword lists for campaigns
• Recognise how targeting settings influence performance
• Identify the elements of a successful advert
• Understand the role of landing pages in campaigns
• Explain basic bidding concepts
• Interpret performance data to evaluate results
• Recognise differences between major platforms

Who is this course for?

• Students interested in learning PPC fundamentals
• Professionals seeking to understand PPC concepts
• Job seekers exploring digital marketing knowledge areas
• Individuals looking to build foundational knowledge

Requirements

  • This Pay Per Click course has no requirements.

Career path

This course supports entry-level progression into digital marketing roles where paid advertising knowledge is valuable. Learners may pursue opportunities such as digital marketing assistant, marketing executive, or advertising coordinator.

Questions and answers

There are currently no Q&As for this course. Be the first to ask a question.

Ask a question

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Related searches: Online courses

Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: Zopa Bank, Level 12, 20 Water Street, Canary Wharf, London E14 5GX. VAT Number 281765280.