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Complete Online Course on Social Media for Business - CPD Certified


John Academy

Summary

Price
£279 inc VAT
Or £46.50/mo. for 6 months...
Study method
Online
Duration
25 hours · Self-paced
Qualification
No formal qualification
CPD
20 CPD hours / points

Overview

Do you want to learn the best social media strategies to enhance your brand presence and attract new customers on all social media platforms? In this course, you will learn how to start a social media presence for your brand on various platforms, depending on targeting audience. You will learn how to automate your pages using automation tools. You will likewise explore different strategies that are necessary to enhance your online presence and much more. You will learn necessary skills, knowledge and information on social media campaign for your business.

CPD

20 CPD hours / points
Accredited by The CPD Certification Service

Course media

Description

Why choose us?

  • Study in a user-friendly, advanced online learning platform;
  • All the study materials are available in your student portal including videos tutorials.
  • One of the most successful online education platforms in the UK.
  • Affordable, engaging & high-quality e-learning study materials;
  • You will have unlimited access to online learning platform in 24 hours a day, 7 days a week in 12 Months.
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognised accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support.
  • Technical supports and live chat service for your inquiries. This is very helpful for international learners.
  • Excellent and flexible mentor supports by our team of experienced tutors/trainers via email.

COURSE CURRICULUM

Social Media Marketing

  • Introduction
  • Understanding the Value of Social Media Buzz and What It Can Do For Your Business
  • Developing a Winning Social Media Marketing Plan
  • Setup and Manage a Facebook Page That Works
  • Tweet Your Way to Online Prominence
  • Build Your Network with LinkedIn
  • Captivate Your Audience with YouTube
  • Conclusion

Social Media Management for Business

  • Module One – Getting Started
  • Module Two – What is Social Media?
  • Module Three – Defining Your Social Media Policy (I)
  • Module Four – Defining Your Social Media Policy (II)
  • Module Five – Creating a Living Document
  • Module Six – Keeping an Eye on Security
  • Module Seven – Rules to Follow When Posting (I)
  • Module Eight – Rules to Follow When Posting (II)
  • Module Nine – Benefits of Social Media
  • Module Ten – The Pitfalls of Social Media
  • Module Eleven – Listen to Your Customers
  • Module Twelve – Wrapping Up
  • Activities

Facebook Marketing Basics

  • Introduction to Facebook
  • Why You Should Care
  • Setting up a Facebook Page
  • How to Get More Likes for Your Facebook Page
  • Facebook Advertising
  • How Much Does Facebook Advertising Cost?
  • Marketing on Facebook
  • Create a Content Calendar
  • Understanding Edge Rank & the Art of Engagement

Twitter Marketing

  • TWITTER FOR BUSINESS
  • TOP TWITTER TIPS
  • TWITTER IS
  • BUSINESS TERMS
  • WHY USE TWITTER FOR MARKETING
  • TWITTER MARKETING BASICS
  • TWITTER METRICS
  • YOUR BIO
  • WHEN TO TWEET
  • BUILDING YOUR COMMUNITY
  • GENERATING LEADS
  • REAL-TIME TWITTER MARKETING
  • ENGAGEMENT
  • TWETIQUETTE (TWEETING ETIQUETTE)

Social Bookmarking

  • Introduction To Social Bookmarking
  • The Essential Benefits Of Social Bookmarking
  • Way To Use Social Bookmarking Correctly
  • Make Money Social Bookmarking
  • Identify The Social Bookmarking Competitors
  • Tips To Avoid Wrapping Traps

John Academy: A Great Place to Learn for Everyone, Forever

Expert Authors: We select authors with expertise and experience of training professionals. Our authors are industry experts, academics, authors, face-to-face trainers or online trainers; most often they have a combination of these backgrounds

Engaging Content: Our succinct, bite-sized and business-focussed course materials are designed to deliver the most effective training for you. Each course is made up of modules, manageable learning chunks of text, images, videos and tasks.

Assessment and Certification:

Upon completion of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and the results will be given to you immediately. Before sitting your final exam you will have the opportunity to test your proficiency with a mock exam. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £24 for a PDF copy and £39 for an original print copy sent to you by post.

Who is this course for?

  • This course would be ideal for individuals who want to learn more about social media marketing.
  • Digital Markers, Personal Assistance, Office Administrators, Office Managers, Marketing Executives, Marketing Assistants, Business Development Managers can benefit from this course.

Requirements

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Career path

The Complete Online Course on Social Media for Business would be beneficial for the following careers:

  • Digital Marketer (Digital Marketing Executive)
  • Social Media Consultant
  • Marketing Executives
  • Advertising
  • Sales Executive
  • Marketing Managers
  • Business Development Managers.

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.