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Commercial And Business Awareness Professional Training Course
Reed Business School

Summary

Price
Enquire to get more info on pricing
Study method
Onsite
Duration
2 days · Full-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students

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Overview

This interactive two-day course will give you an understanding of the critical issues
affecting your organisation and how being commercially aware can increase overall
business performance, and your career prospects.
You will learn how to analyse the commercial environment in which you work and draw
conclusions about how this affects change and the identity of your organisation.
This course can be taken as part of the IQ IAM Level 4 Certificate in Office and Admin
Management. Call us to find out more.

Resources

  • Brochure -

Description

Understanding your organisation
• Its role, purpose and culture
• Stakeholder analysis - who are the key players?
Introduction to strategy
• What is strategy and how does it drive an organisation?
• Where are we now - SWOTs and PESTLE analysis
• Where do we want to be? How to define ‘success’ and the role of mission statement
Making sense of your organisation’s brand
• The importance of understanding and identifying with your brand
• Creating a brand identity and values
• Communicating this to key stakeholders
• Case study activity
Managing Change
• Why do organisations need to change?
• How to communicate change from grassroots to board level
• Supporting your colleagues through change
• Case study activity

Who is this course for?

Ideal for experienced PAs seeking to develop their commercial awareness and strategic
thinking to improve personal confidence and engagement with senior managers.

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