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COB Certified Web Merchandiser - 2022 E-Learning Edition

A Digital Skills Authority Program including Professional Qualification Examination

Digital Skills Authority


£495 inc VAT
Or £55.00/mo. for 9 months...
Study method
Online, self-paced
6 weeks
Access to content
6 weeks
COB Certified Web Merchandiser
Professional certification What's this?
Additional info
  • Exam(s) / assessment(s) is included in price

1 student purchased this course

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Get a powerful industry-recognised E-Commerce Web Merchandiser certification from a leading authority on E-Commerce. Get high-impacting learning to maximise online sales, through both visual presentation, on-site marketing and cross-selling know-how, as delivered to leading retailers and brands such as John Lewis, House of Fraser, Three, Schneider Electric, Dune, L'Oréal and more.


COB Certified Web Merchandiser

Course media


Understand your audience

  • Gain a clear understanding of your target audiences
  • Understand their psychology and how to engage them on your product pages

Web Content that Sells

  • Learn how to avoid the '7 Deadly Web Content Sins'
  • Get our 12 Keys to Content Success
  • Learn how to write and present text effectively on your product pages
  • Find out what media to use to present your products
  • Gain valuable key selling phrases for your product pages
  • A look at cutting edge technologies for content
  • Understand how to enable viral marketing and advocacy on your product pages

Writing for the Web

  • Get key selling phrases for your products
  • Learn how to grab your readers attention in a few seconds
  • Learn how to search engine optimise your online product information
  • Understand how to balance the customer experience with search engine optimisation
  • Learn how to optimise your text so that it readable on the Internet

Web Merchandising for Maximum Sales

  • Gain valuable insights into selling and psychology
  • Learn to categorise your products for optimal impact
  • Learn how to merchandise products effectively for optimum sales
  • Understand how to cross-sell effectively
  • Discover intelligent tools to enhance online merchandising
  • Know what and how to implement social and search merchandising
  • Packed with case studies and practical hands-on workshops

The 6-week interactive e-learning course includes access to powerful online lessons quizzes and workshops, as well as 3 official downloadable e-learning course books and exercise pack, and the practical online case study certification exam.

Who is this course for?

Online Selling teams - Web Merchandisers, Visual Merchandisers, E-Commerce Store Assistants, Retail Store Assistants adding e-commerce skills


Professionals must have fundamental skills as an internet user and e-commerce buyer. A flare for visual design and selling is considerably helpful but can be learned. Professionals need a personal or laptop computer with updated browsers and some A4 paper and pens for some of the workshops. Exams for this program are online with practical assessments - a reliable internet is required in order to take the online exam.

For maximum learning & retention experience, we drip-feed lessons on the first run-through. On completion of all lessons in order, you can access any lesson at your leisure during the 6-week course period. ID required.

Career path

Web Merchandiser
E-Commerce Merchandiser
Online Visual Merchandiser
E-Commerce / Retail Assistant
Online Merchandising Executive

Salaries usually range between £25K - £45K depending on experience

Employers such as John Lewis, Schneider Electric, Dune, House of Fraser, Three send their staff on the COB Certified Series of certifications programs.

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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.