Digital Skills Authority
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Get a powerful industry-recognised E-Commerce Web Merchandiser certification from a leading authority on E-Commerce. Get high-impacting learning to maximise online sales, through both visual presentation, on-site marketing and cross-selling know-how, as delivered to leading retailers and brands such as John Lewis, House of Fraser, Three, Schneider Electric, Dune, L'Oréal and more.
Understand your audience
- Gain a clear understanding of your target audiences
- Understand their psychology and how to engage them on your product pages
Web Content that Sells
- Learn how to avoid the '7 Deadly Web Content Sins'
- Get our 12 Keys to Content Success
- Learn how to write and present text effectively on your product pages
- Find out what media to use to present your products
- Gain valuable key selling phrases for your product pages
- A look at cutting edge technologies for content
- Understand how to enable viral marketing and advocacy on your product pages
Writing for the Web
- Get key selling phrases for your products
- Learn how to grab your readers attention in a few seconds
- Learn how to search engine optimise your online product information
- Understand how to balance the customer experience with search engine optimisation
- Learn how to optimise your text so that it readable on the Internet
Web Merchandising for Maximum Sales
- Gain valuable insights into selling and psychology
- Learn to categorise your products for optimal impact
- Learn how to merchandise products effectively for optimum sales
- Understand how to cross-sell effectively
- Discover intelligent tools to enhance online merchandising
- Know what and how to implement social and search merchandising
- Packed with case studies and practical hands-on workshops
The 6-week interactive e-learning course includes access to powerful online lessons quizzes and workshops, as well as 3 official downloadable e-learning course books and exercise pack, and the practical online case study certification exam.
Who is this course for?
Online Selling teams - Web Merchandisers, Visual Merchandisers, E-Commerce Store Assistants, Retail Store Assistants adding e-commerce skills
Professionals must have fundamental skills as an internet user and e-commerce buyer. A flare for visual design and selling is considerably helpful but can be learned. Professionals need a personal or laptop computer with updated browsers and some A4 paper and pens for some of the workshops. Exams for this program are online with practical assessments - a reliable internet is required in order to take the online exam.
For maximum learning and retention experience, we drip-feed lessons on the first run-through. On completion of all lessons in order, you can access any lesson at your leisure during the 6-week course period.
Online Visual Merchandiser
E-Commerce / Retail Assistant
Online Merchandising Executive
Salaries usually range between £25K - £45K depending on experience
Employers such as John Lewis, Schneider Electric, Dune, House of Fraser, Three send their staff on the COB Certified Series of certifications programs.
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