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COB Certified E-Commerce Manager - 2021 E-Learning Edition

A Digital Skills Authority Certification Program

Digital Skills Authority


£995 inc VAT
Or £82.92/mo. for 12 months...
Study method
Online, self-paced
90 days
Access to content
90 days
COB Certified E-Commerce Manager
Professional certification What's this?

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Get access to the latest edition of worlds leading online e-commerce business course. Follow the e-learning version of this globally recognised practical e-commerce certification program, and study for the industry qualification COB Certified E-Commerce Manager from Digital Skills Authority's - The Certificate in Online Business (COB) suite of business certifications. Master International E-Commerce Planning & Management, Content Strategy & Customer Experience, Web Merchandising for Maximum Sales, and Gain a Powerful Introduction to Digital Marketing & Advertising.

  • 90-day course with around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
  • Downloadable E-Learning Versions of the Six Official COB Certified E-Commerce Manager Course Books
  • Includes the Digital Skills Authority Exam administrative fees*
  • *Excludes exam Invigilation fees. Face-to-face Exam Invigilation bookable at ‘Authorised Testing Centres’ around the globe.

    ***NEW*** Virtual (Remote Exam Invigilation) - Take your exam live from the comfort of your home or office. Additional fees apply.

This valuable sales and customer-focused international e-commerce business course will help you plan and implement a powerful online store and sell your products and services effectively.

Take a look at the benefits!

There are a number of practical benefits to following our non-technical e-commerce management program. Here are some of them:-

  • Learn how to engage your customers to subscribe, buy and interact
  • Gain valuable tips to increase your sales and reduce costs
  • Understand and learn how to avoid the common pitfalls
  • Discover new technologies and tactics for e-commerce
  • Learn how to attract customers to your store
  • Complete high-impacting practical exercises
  • Study to become a COB Certified E-Commerce Manager

Note: Exam fees not included


COB Certified E-Commerce Manager

Course media


Your course will give you the following learning:-

E-Commerce Planning

Discover how a profitable store should be implemented or improved for your business!

Your downloadable book 'E-Commerce Planning and Implementing a Profitable Store' and online lessons, will deliver the following powerful learning:-

  • What is E-Commerce?
  • E-Commerce advantages and disadvantages
  • Why do customers buy online?
  • Online store considerations and choosing the right storefront solution
  • Developing requirements for stock, tax, shipping and accounting
  • Secure online payments - requirements pitfalls and benefits
  • Introduction to web merchandising and the art of online selling
  • Introduction to e-commerce law

Content Strategy and Customer Experience

Engage your customers to buy, subscribe and interact!

Your downloadable e-book 'Content Strategy & Customer Experience Workbook', and online lessons give you access to the following essential learning:-

  • Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content, that will attract and retain users and customers.
  • Understand, target and engage your audiences effectively
  • Learn how to powerfully present your ideas, information and other content online to maximise sales
  • Learn optimal web writing and search engine optimisation techniques

Web Merchandising

Discover powerful techniques to merchandise your products and services to maximise sales, with the powerful online lessons and downloadable e-book 'Web Merchandising for Maximum Sales'.

Digital Marketing

Learn how to market your online store, products and services effectively to your target audience, in an engaging way.

Your downloadable e-books 'Email Marketing Best-Practice Guide' and 'Introduction to Digital Marketing & Advertising', and online lessons will give you the following essential learning:-

  • Learn how to develop your marketing plan
  • Find out what traditional marketing and digital marketing channels will work best for your organisation
  • The art of effective messaging
  • Introduction to digital advertising
  • Search engine marketing
  • Banner and video advertising
  • Viral and affiliate marketing
  • Email marketing
  • Introduction to social media marketing and online PR

What else?

Included with your course access are online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

How long will the course take?

The length of time it takes to complete the course, depends on each individual, however on the first run through, the course modules are drip-fed on timed intervals and learners cannot skip lessons. Students normally run through the course a few times and restrictions on individual lesson access is removed once a learner has completed all modules once.The modules, exercises and books take around 25 hours to complete, with an expected total of 35 hours of study in addition to time on essential workshops. Students normally refer to the lessons and workshops a number of times during the 90-day access whilst working on their own e-commerce business project(s)


"I've been able to begin restructuring things on this end. I found the course so beneficial...Everything I learned the E-Commerce Management Course was current and appropriate to my day-to-day work. The course challenged me to think outside my normal thought process and apply what I had learned to other businesses outside of my expertise.", Melanie Newell - then Assistant Manager - EBay Outlet Store, House of Fraser

"Overall I found the COB Certified E-Commerce Manager Program to be very useful to me and the two other members of my team who attended with me..."Jacqueline Harper - then Director Online at Three (Hutchison 3G)

"The course was practical and relevant, and I have already started putting lessons learned into action in my business. The course was not only helpful but really interesting and fun. I would urge any business owners who are formulating an e-commerce strategy to attend.",Amanda Waterstone, Business Owner

Who is this course for?

The COB Certified E-Commerce Program is suitable for anyone involved in managing the implementation or the sales of an online store. This course is ideal for the following people:

  • E-Commerce Directors and Managers
  • Heads of Online
  • Web Merchandisers and Store Managers
  • Business Owners

Well-known organisations get their staff COB Certified! Here are a sample:

House of Fraser, L'Oreal Procter & Gamble, Three (Hutchison 3G UK), Croatia Airlines, Historic Scotland, Schneider Electric Europe & China, South African Post Office, Saudi Stock Exchange, Ernst & Young, Royal Canin (A Mars company), Ministry of Education Oman, The Dune Group, AXA, Delta Airlines, AMG Group (Rossignol, Asolo, Litchfield...), Loughborough University Staff, Huawei


Please note each subscription is registered to an individual and identification is required for both unique candidate registration and number issue and intellectual property protection purposes. Full access to all aspects of the course are made available on ID verification at the beginning of the course.

Career path

E-Commerce Manager - Salaries range from £40-50K
E-Commerce Director / Director Online Trading*
Director of Online*
Sales Director*
E-Commerce Business Owner / Retail Store Owner or Manager
E-Commerce Project Manager
E-Commerce Business Analyst
E-Commerce Assistant

*Directors at leading organisations around the globe and this program credits toward the E-Commerce Leader certification.

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.