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COB Certified Digital Business Management Bootcamp

A Digital Skills Authority Qualification Program


Digital Skills Authority

Summary

Price
£3,650 inc VAT
Or £304.17/mo. for 12 months...
Study method
Online, self-paced
Duration
6 months
Access to content
6 months
Certifications
COB Certified E-Commerce Manager
COB Certified E-Business Manager
COB Certified Digital Marketing Manager
Professional certification What's this?

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Overview

The Digital Skills Authority's Digital Business Bootcamp combines all three of our management certification programs delivered through a blend of interactive audio, video, animation e-learning and live webinars. The program delivers learning from COB Certified E-Business Manager, E-Commerce Manager and Digital Marketing Programs, learning which contributes to our workplace Master in Digital Management Program.

Certifications

COB Certified E-Commerce Manager

COB Certified E-Business Manager

COB Certified Digital Marketing Manager

Course media

Description

Get Learning from a Powerful Trio of Established Industry Certifications in Digital Business and Marketing, as followed by leaders and teams at:

  • Procter & Gamble
  • Ernst & Young
  • Three (Hutchison 3G UK)
  • House of Fraser
  • Mars
  • Croatia Airlines
  • Historic Scotland
  • Schneider Electric Europe & China
  • South African Post Office
  • Ministry of Education Oman
  • The Dune Group
  • SABIC
  • AXA Mansard
  • Thales-Raytheon
  • Delta Airlines
  • L’Oréal
  • Huawei
  • Chambers of Commerce, Banks, Postal Services, Stock Exchanges and more...

What will you learn?

E-Business Strategy and Planning

Learn how to plan effectively for online business to save time, resources and money. This valuable strategy and planning training will help you to develop and plan your e-business strategy.

Your downloadable e-book 'E-Business Strategy & Management Workbook'' and online lessons will give you the following essential learning:-

  • Understand the meaning and scope of e-business and what models fit your organisation
  • Discover different revenue models for online business
  • Learn how to develop your e-business strategic plan
  • Identify and manage e-business risk
  • Introduction to e-project management
  • Discover how to select and work with developers and agencies effectively
  • Gain an experts insight into cost-saving project management tools

E-Commerce Planning

Discover how a profitable store should be implemented or improved for your business!

Your downloadable e-book 'E-Commerce Planning and Implementing a Profitable Store' and online lessons, will deliver the following powerful learning:-

  • What is E-Commerce?
  • E-Commerce advantages and disadvantages
  • Why do customers buy online?
  • Online store considerations and choosing the right storefront solution
  • Developing requirements for stock, tax, shipping and accounting
  • Secure online payments - requirements pitfalls and benefits
  • Introduction to web merchandising and the art of online selling
  • Introduction to e-commerce law

Content Strategy and Customer Experience

Engage your customers to buy, subscribe and interact!

Your downloadable e-book 'Content Strategy & Customer Experience Workbook', and online lessons give you access to the following essential learning:-

  • Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content, that will attract and retain users and customers.
  • Understand, target and engage your audiences effectively
  • Learn how to powerfully present your ideas, information and other content online to maximise sales
  • Learn optimal web writing and search engine optimisation techniques

Web Merchandising

Discover powerful techniques to merchandise your products and services to maximise sales, with the powerful online lessons and downloadable e-book 'Web Merchandising for Maximum Sales'.

Digital Marketing

Learn how to market your online store, products and services effectively to your target audience, in an engaging way.

Your powerful online lessons and downloadable e-books including 'Email Marketing Best-Practice Guide' and 'Introduction to Digital Marketing & Advertising' and more will give you the following essential learning:-

Digital Advertising Strategy

  • The art of effective messaging
  • Media selection - Multi-Channel
  • Planning your advertising and promotional campaigns

Emerging Technologies for Marketing

  • A look at emerging technologies and opportunities in digital marketing
  • Understand and decide if and how these fit into your digital marketing strategy

Effective Email Marketing

  • The benefits and disadvantages of email marketing
  • Email marketing strategy
  • How to implement an effective email marketing campaign
  • Technical requirements for email marketing messages
  • Understanding email marketing metrics
  • Integrating email marketing with social media
  • Email marketing versus SMS
  • Email marketing and the law
  • How to increase open and click-through rates
  • Newsletter subscription and autoresponders
  • Choosing an effective email marketing tool
  • Email Marketing Workshop

Advertising on Social Networks and Google

  • Google Adwords Campaign Strategy
  • The Latest Features from Google Adwords
  • Target specific geographical locations
  • Scheduling Ads
  • Leveraging Google AdWords as a Business Intelligence Tool
  • Mobile Campaigns and Features
  • Techniques and Tips for Writing Great Ads
  • Bid and Keyword Optimisation
  • AdWords and Landing Pages
  • Display (Banner Ad Campaigns) implementation
  • Choosing sites based on audience demographic
  • Creating campaigns on YouTube.com
  • Creating campaigns on networks such as Facebook, Twitter and LinkedIn

Your Social Media Game Plan

Using expert strategic advice and tips, get started with your own Social Media Game Plan™.

  • Learn how to search engine optimise your profiles, links and content
  • Find out the right online networks to invest your time and energy
  • Learn and develop social media ideas for your web site
  • Discover how social media connects to your other marketing activities
  • Understand how to generate online advocacy and leverage social media as a viral marketing channel.

Hands-On Applications Workshops

Discover at least three technologies suitable for your industry and find out how to to employ them effectively.

  • Hands-on training
  • Set-up and get started with social media networks
  • Understand how to engage with your audience
  • Complete your Social Media Game Plan

The core course is self-paced e-learning with advanced bookable live or recorded webinars.

Examinations

Certification exam fees are not included in the price of the programs, but subscribers can choose to sit exams for all three certifications. If successful those in the workplace, may choose in collaboration with their employer, to upgrade to our Master in Digital Business Management which is a assessment of targeted practical high-impacting objectives.

Who is this course for?

  • Heads of Online
  • Business Owners
  • E-Commerce Directors and Managers
  • Digital Marketing Managers and Directors
  • Marketing Department Directors and Managers
  • Senior Marketing Team Members
  • Sales and Business Development Teams
  • Business Analysts and Project Managers
  • IT, Web and Intranet Managers

TESTIMONIALS

The below testimonials are for our individual programs:

COB Certified E-Commerce Manager:

"I've been able to begin restructuring things on this end. I found the course so beneficial...Everything I learned the E-Commerce Management Course was current and appropriate to my day-to-day work. The course challenged me to think outside my normal thought process and apply what I had learned to other businesses outside of my expertise.", Melanie Newell - then Assistant Manager - EBay Outlet Store, House of Fraser

"Overall I found the COB Certified E-Commerce Manager Program to be very useful to me and the two other members of my team who attended with me..."Jacqueline Harper - then Director Online at Three (Hutchison 3G)

"The course was practical and relevant, and I have already started putting lessons learned into action in my business. The course was not only helpful but really interesting and fun. I would urge any business owners who are formulating an e-commerce strategy to attend.",Amanda Waterstone, Business Owner

COB Certified E-Business Manager:

"The experience I had of the COB Certified E-Business Manager Program was remarkable, and very fulfilling. Being introduced to the world of E-Business was worth the investment. The e-business strategy and planning elements were particularly interesting, as it required a shift in mind-set from the traditional strategy management planning. I recommend this course, as it not only taps into the commerce element, but also on how efficiency can be achieved through automation.", - Portia Matsena, then Acting General Manager Commercial, South African Post Office

"The E-Business Management Program is a good mix of theory, real life examples and exercises. I was able to implement quick wins, and prepare structural changes. ". - Mathias Deleu, European CRM & eCommerce Manager, Brady Corporation

"I found the COB e-business manager course extremely valuable particularly in terms of online customer experience and e-commerce. As an IT Manager in a smaller organisation, the learning enabled me to deliver strategic and business ideas, as well as technical input to the various teams in my company. Highly-Recommended" - Mark Furney, IT Manager, French Brothers

COB Certified Digital Marketing Manager:

"I will strongly recommend anyone who would like to improve his/her skills in planning for digital marketing to attend the course because they will get step by step learning of the process and strategies. It will definitely add new skills to them". Naema Alibimani, Portal Marketing team Oman Ministry of Education

"I highly recommend the content strategy training day. It's very interesting and informative. The hands-on exercises were particularly useful.", Emma Bishop, Product Manager, Skype

Requirements

Laptop computer or tablet with fast internet connection.

Career path

  • Heads of Online
  • Business Owners
  • E-Commerce Directors and Managers
  • Digital Marketing Managers and Directors
  • Marketing Department Directors and Managers
  • Senior Marketing Team Members
  • Sales and Business Development Teams
  • Business Analysts and Project Managers
  • IT, Web and Intranet Managers

Questions and answers

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Reviews

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.