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CIM Level 4 Certificate in Professional and Digital Marketing
Open Study College

Globally recognised qualifications. Chartered membership. Industry sought-after.

Summary

Price
£699 inc VAT
Finance options

Ease the cost of your course with our customised payment plans. We have a range of flexible...

Study method
Distance learning
Duration
1 year · Self-paced
Qualification
Level 4 Certificate in Professional Marketing (Digital Marketing) (HL)
Regulated qualification What's this?
Certificates
  • CIM Level 4 Certificate in Professional and Digital Marketing - Free
Assessment details
  • Assessments (included in price)
Additional info
  • Tutor is available to students
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Overview

Accredited by the Chartered Institute of Marketing (CIM), this level 4 marketing qualification is a globally-recognised mark of excellence. Whether you’re seeking new career opportunities or aiming for advancement within your current organisation, this qualification will give you a competitive edge and open doors to exciting possibilities in the marketing field.

The CIM Level 4 Foundation Certificate in Professional and Digital Marketing has been designed to establish knowledge, skills, and understanding to be able to perform at a marketing executive level position and carry out essential roles within the workplace.

Qualification

Level 4 Certificate in Professional Marketing (Digital Marketing) (HL)

Regulated by Ofqual
Chartered Institute of Marketing logo

Certificates

Assessment details

Assessments

Included in course price

This course consists of four modules and to pass each module you are required to sit a multiple-choice test. Each test lasts between 90 and 120 minutes and can be taken online and on-demand.

Description

To achieve the level 4 CIM certificate, you will study four modules. Three mandatory units, and then you will choose one optional unit.

If you wish to complete all level 5 modules, consider studying the extended certificate.

Marketing impact (Mandatory)
Understand the purpose and contribution of marketing to the organisation.
Understand the factors and trends in the marketing environment and how they impact on marketing decision-making.
Recognise what influences buyer behaviour in various contexts.
Understand how to develop an effective marketing plan.
Understand how to effectively manage the implementation of and control the marketing plan.

Responsible marketing (Mandatory)
Understand the impact of the marketing environment on an organisation’s ethical responsible and sustainable decision making.
Understand the role marketing lays in supporting an organisation’s ethical, social and sustainable agendas.
Understand how the marketing mis can be adapted to meet both societal and commercial objectives.

Planning integrated campaigns (Mandatory)
Understand how the organisation interacts with customers.
Understand customer engagement with media and content.
Understand how to develop a customer-centric and integrated campaign plan.

Content marketing (Optional)
Recognise the importance of content marketing organisations.
Understand different content formats across a range of contexts.
Understand how to create a content marketing plan.

Search engine optimisation (Optional)
Understand the importance of search engine marketing for organisations.
Recognise the success factors for Search Engine Optimisation (SEO).
Understand how to develop effective paid search campaigns.

Requirements

You must be 18 or over.

One year's plus experience in the industry or a relevant level 3 qualification, CIM or equivalent.

If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last 2 years.

Career path

Job roles in the marketing industry you may wish to consider are:

  • Marketing co-ordinator
  • Digital marketing specialist
  • Advertising account executive
  • Media planner
  • Brand manager
  • Content marketing manager
  • Market research analyst
  • Public relations specialist
  • Marketing communications
  • Social media manager

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing, Digital marketing
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