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CIM Level 3 Foundation Certificate in Professional and Digital Marketing
Open Study College

Globally recognised qualifications. Chartered membership. Industry sought-after.

Summary

Price
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£489 inc VAT (was £589)
Offer ends 31 October 2026
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Study method
Distance learning
Duration
240 hours · Self-paced
Qualification
Level 3 Foundation Certificate in Marketing
Regulated qualification What's this?
Certificates
  • CIM Level 3 Foundation Certificate in Professional & Digital Marketing - Free
Assessment details
  • Assessments (included in price)
Additional info
  • Tutor is available to students
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Overview

The CIM Level 3 Foundation Certificate in Professional and Digital Marketing has been designed to establish the knowledge, skills and understanding to be able to perform at a marketing assistant level position and carry out essential marketing roles within the workplace.

In this course, you will study Marketing Essentials as a mandatory unit and choose one of two optional units - Content and Channels or Marketing Insights.

This qualification specification has been developed following extensive employer-led research across a range of sectors, organisations, qualification providers, academics, and students to ensure that it meets all learners’ needs and provides a valuable and relevant educational experience.

Qualification

Level 3 Foundation Certificate in Marketing

Regulated by Ofqual
Chartered Institute of Marketing logo

Certificates

Assessment details

Assessments

Included in course price

This course consists of two modules and to pass each module you are required to sit a multiple-choice test. Each test lasts 90 minutes and can be taken online and on-demand. There are 6 on-demand windows open each year for you to book on to through your MyCIM portal. The grade you achieve on the assessment will give you your overall award grade.

Description

You will study two modules in order to achieve the Level 3 Foundation certificate. One mandatory and one optional module of your choice to focus your area of study.

If you wish to complete all of the level three modules, consider studying the extended certificate.

Marketing Essentials *Mandatory*
Understand the purpose and function of marketing withing organisations.
Understand the elements of a marketing audit.
Understand the concept and application of the marketing mix.

Content and channels *Optional*
Understand how communications channels are used in marketing.
Determine the best type of content to use in marketing communications.
Understand how to choose the most suitable channel(s) and content for a communications campaign.

Marketing Insights *Optional*
Explain key market research methods and insights which can inform marketing decision-making.
Understand the key factors that influence consumer/customer behaviour.
Understand the customer journey and how it impacts relationships.
Understand how to conduct a marketing audit to inform marketing decision making.

Study method

The course materials can either be emailed online or posted to you as a study pack depending on which you select at enrolment. You will receive your tutor support by email.

Requirements

You must be 18 or over to enrol on this course.

If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last two years.

Career path

You can either progress into further study to improve your knowledge or begin working withing the marketing industry. Some of the roles you could consider are as follows:

  • Marketing coordinator
  • Digital marketing specialist
  • Advertising account executive
  • Media Planner
  • Content marketing marketer
  • Market research analyst
  • Public relations specialist
  • Marketing communications
  • Social media executive

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing, Digital marketing
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