CIM Introductory Certificate in Marketing

Save - Marketing & Media


Finance options
Finance options available
Study method
Distance learning, self-paced
160 hours
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

6,315 students enquired about this course


Enrol today and receive a FREE Tablet, FREE NUS Card and FREE Career Support. Limited availability, offer ends September 30.

Who is it for?

The Introductory Certificate in Marketing is for all those who want to find out more about marketing - whether you're in a job that involves marketing or not. It answers the question: What is marketing? It also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.

Previous experience and marketing knowledge are not necessary. This course is ideal for anyone who is looking to gain the knowledge and skills to kick-start a career in marketing.

What jobs could I qualify for?

  • Marketing Assistant
  • Online Marketing Content Manager
  • Social Media Marketing Assistant

In these roles you could earn up to £22,000 per annum (Source: Salary Checker, 2013, UK only)


When can I start?

You can enrol at any time - start today.

Are there any requirements?

There are no formal pre-requisites for enrolling on this course of completing this certification.

What skills will I gain?

Marketing is a diverse and exciting discipline that covers a range of activities including advertising, public relations and social media. The Introductory Certificate in Marketing is accredited by the Chartered Institute of Marketing (CIM) and covers the fundamentals of marketing including writing a marketing plan, understanding customer behaviour and segmenting and targeting customers to meet specific needs.

Module breakdown

Throughout this CIM Introductory Certificate in Marketing course, you will cover the following topic areas:

  • Getting to grips with marketing
  • Study guide, helping you to maximise your time effectively
  • Understand the role and function of marketing
  • Explain the role of marketing in achieving customer satisfaction
  • The role of marketing as a cross-functional activity
  • Internal and external marketing 
  • Understanding the marketing environment
  • The micro-environment
  • Introducing the marketing mix
  • The marketing mix: Product
  • The marketing mix: Price
  • The marketing mix: Place
  • The marketing mix: Promotion
  • The marketing mix: Service elements
  • The different ways in which customers make buying decisions
  • How marketing is applied in different organisation contexts
  • Understanding customers – needs, wants and orientations
  • Understanding customers – gathering information

What support is available?

  • You will have unlimited access to Home Learning College's tutorial support for one year
  • One year's membership to CIM while you study
  • 24hour access to the Home Learning College Virtual Community - the biggest online campus in the UK
  • Free Career Management Centre services
  • Optional NUS card - student card with a range of exclusive discounts

How will I be assessed?

You will be required to pass one CIM Introductory Certificate in Marketing exam in order to complete this certification.


Don't take our word for it, hear what students have to say about our service:

‘I wanted to thank you for your support in choosing the right course. From the very first conversation we had it showed how knowledgeable you are in your field, and you were very informative and patient which was much appreciated.

If I have any further learning requirements I know who to contact!’

Fahad Deria

What should I do next? For a free consultation call a specialist Marketing Learning Consultant on 0207 980 2842 or enquire online today to request a call back.

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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