The CIM Level 4 Certificate in Professional Marketing (Digital Marketing) is a professional marketing qualification from the Chartered Institute of Marketing. It provides the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.
Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to perform an essential and successful professional marketing role within the workplace.
Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.
Marketing is a key driver of success in today's dynamic organisations. In studying this course, you will be given an insight into the marketing concepts and tools and how these are applied to deliver results.
Good communication skills are essential for today's marketers and this qualification will provide you with the skills you need to develop effective communication skills and build sustainable relationships.
Digital marketing is a constantly evolving and increasingly important element of modern marketing and this course will enable you to build essential skills in order to deliver enhanced marketing activities.
Structure of Qualification
To achieve the CIM Level 4 Certificate in Professional Marketing (Digital Marketing), you will need to successfully complete the following three modules:
- Integrated Communications
- Digital Marketing
Each of these three modules has 15 credits, so the course is 45 credits in total. If you don't attain the full qualification, you can achieve a distinct, self-contained award for each module that you pass.
Who is this course for?
This course is ideal for aspiring marketers who want to gain knowledge and skills to progress a successful career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.
The typical job roles you could hold after completing this qualification include:
- Marketing Assistant
- Marketing Coordinator
- Marketing Executive
- Assistant Marketing Manager
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