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Start Now To Write Effective Web Content
Is your Web content as effective as it could be? Would you like more visitors—more sales—and better search rankings? In this course, you'll gain tips for crafting content to make your website or blog into an exciting multimedia place for visitors.
You'll learn how to develop a website writing style that speaks to your readers' needs and ensures that your content is clear and easy-to-understand. We'll explore ways your Web copywriting can convey the right "feel" through your content, how to get conversations going with your visitors, and how to organize your content to produce better search engine rankings and happier readers.
But today's Web is about a lot more than words. You'll also explore all kinds of multimedia from images to infographics to slideshows to screencasts, as well as ways to encourage interaction with your readers, such as polls, surveys, and quizzes.
Finally, we'll examine ways to make your online copywriting appear as professional and authoritative as possible. By the end of this course, your content will be well on its way to rising to the top of the billions of pages on the Web!
Course Fast Facts:
- Learn to Write Effective Web Content Online Course in only 6 weeks
- Approximately only 2 to 4 hours per week of study is required
- This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
- Instructors lead each course and you will be able to interact with them and ask questions
- You can study from home or at work at your own pace in your own time
- You can download printer friendly course material or save for viewing off line
- You will be awarded a certificate at completion of this course
How does Write Effective Web Content Online Course studied?
Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.
Through well-crafted lessons, expert online instruction and interaction with your tutor, participants in these courses gain valuable knowledge at their convenience. They have the flexibility to study at their own pace combined with enough structure and support to complete the course. And they can access the classroom 24/7 from anywhere with an Internet connection.
New sessions of each course run every month. They last six weeks, with two new lessons being released weekly (for a total of 12). The courses are entirely Web-based with comprehensive lessons, quizzes, and assignments. A dedicated professional instructor facilitates every course; pacing learners, answering questions, giving feedback, and facilitating discussions.
Recognition & Accreditation
All students who complete the course receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.
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There are 12 units of study
Elements of Effective Web Content
There's Web content on just about any topic you can imagine. While the topics and purposes of the content may all be different, the writing strategies you need to know to create effective content are all very similar. In our first lesson, we're going to identify the three key areas you need to understand to make your content effective, whether you want to sell, entertain, or do something else altogether. You'll also find out about a free tool you can use to learn what people on the Web are actually looking for!
Developing Focused Content
All writing comes from ideas, so that's where we're going to start this lesson. I'll show you how to bring focus to your ideas using a free, Web-based tool. Then, we'll examine the inverted pyramid writing style and see how and why you should bring the focus of your content to the top of the Web page. We'll also look at lots of examples of different types of Web content, and we'll examine how we can focus the content and use the inverted pyramid to get the most important information out right up front! Of course, if we want to attract lots of readers to our content, it also needs to be entertaining. So we'll look at some strategies to help you accomplish that too.
Organizing Web content is easier than you might think—and it all starts with an outline. If you've dreaded outlining in the past, not to worry. I'll show you some quick tips for making outlining as simple as A, B, C. We'll also look at how headings can help you organize content and chunk information for your readers. Surfers like to scan content for information, whether they're looking for product guides on your business site or the opposing sides of a debate on your blog—and writing effective headings can not only keep readers on your site but also help them find what they want. That's a win for everybody, isn't it? Finally, we'll talk about bulleted lists and when and how you should use them to group information for your readers!
We're going to focus on writing content that's easy to understand in this lesson. We often call this type of writing plain language. I'll help you identify the "fluff" in your writing, or the words and phrases that don't add anything but unnecessary word count. The advantage of keeping your writing easy-to-read is that your visitors will understand your message the first time they read it, whether you're talking about your business or a favorite subject on your blog. I'll share some free tools that will tell you how easy your content is to read—and even what grade level it's suited to. And we'll also discuss the indexes and scales the tools use to analyze your writing, so you'll know what the results mean.
Content That Sells
Do you have products you want to sell? Would you like to know some surefire ways to get more followers for your blog? Are you focused on public awareness for your cause? If you're looking to persuade your readers to a specific course of action, then you'll find this lesson particularly useful. Today, we'll discuss the ins and outs of writing content aimed at persuading readers. You'll find out how to reel in readers using power words and how to keep the search engines on your side with keywords. We'll also talk about the importance of honesty in your writing and how to check for that as you compose your copy. Ready? Let's call those readers to action!
Content That Builds Relationships
The modern Web is often called the social Web—it's a Web where being connected matters a lot. And because connection and online relationships are so important to readers, this is something you'll want to pay attention to. Today we'll look at ways you can build relationships, whether your readers are customers or followers or just interested in what you have to share. We'll talk about the importance of the word you, something salespeople have known for years! And we'll also look at how to create content that engages readers in a conversation—and also the power of positive language.
Blogs and Microblogs
Song birds aren't the only things that tweet! You'll enjoy this exciting journey through the wonderful world of blogs, from personal blogs to content blogs to microblogs like Twitter. In this modern world of social networking, blogging is much more than a way to reflect on your day-to-day life. Blogs, whether long or short, are rapidly becoming an integral part of every business's marketing plan. Research shows that Web readers trust bloggers more than advertising—in fact, 60% of surfers say they feel more positive about a company after reading blog content on its website. This lesson examines what makes an effective blog, and we'll also look at the ever-expanding world of short blogging tools!
Images and Multimedia
Driving down any busy city street shows us that we live in a visual world. From neon lights to enormous flashing billboards, we find our attention drawn in dozens of different directions. The same is true on the Web. Text just doesn't do it anymore, no matter how well you've written it. And that's just what we'll be talking about in this lesson. We'll discuss how to find free visuals and multimedia elements on the Web and how to effectively use these elements to enhance your content.
Want to add some pizzazz to your Web content? Today we'll explore different types of multimedia that you can include on your Web pages, such as screencasts, slideshows, and videos—and we'll look at how to create educational content using these media. Tutorials are a terrific way to draw in new visitors, no matter what multimedia format you choose. You'll learn how to create tutorials for your blog or website, writing scripts, creating storyboards, and adding screen captures for illustrations.
Polls, Surveys, and Quizzes
Customer service is easy if you use polls, surveys, and quizzes effectively with your Web content. Plus, these tools can also help you develop relationships with your visitors by learning more about them. Even if surfers leave comments on your blog or website, a poll or survey can help you understand more about their thoughts and needs. Not sure how to write a poll, survey, or quiz? That's what this lesson is all about. Not only that, I'll introduce you to services that let you add free quiz activities to your Web content to give your readers more reasons to visit regularly.
Whether your Web content is how you make your living or how you have fun, it's important to know how to protect it from theft. And it's also a good idea to make sure you understand what content you can legally reuse on the Web. Today we'll explore intellectual property laws—specifically copyright and trademark laws—and how they apply to your online content.
Some Final Tips
For this final lesson, we're going to step away from content creation and take a look at three important areas that readers use to place a value on your content. I'll help you identify some of the most common writing errors—and give you tips on how to be sure you've got them right! Of course, the final thing your content needs is a title, so we'll take a look at how to write some great ones. And then I'll guide you through the process a reader takes to evaluate your Web content, which will help you ensure that yours measures up. Once we've finished, you'll be confident you've covered everything it takes to create effective Web content!
Who is this course for?
Upon course completion, students will receive a certificate that will serve as proof of their study in this field.
Students must have basic literacy and numeracy skills.
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Microsoft Windows XP, or later
OSX/iOS 6 or later
Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.