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Start Your Own Arts and Crafts Business From a Professional Artist
With this Certificate in Starting your own Arts and Crafts Business Online Course, you'll learn how to start your own arts and crafts business from a professional artist. You'll discover how to find your niche within your chosen craft and how to create your own unique business identity. You'll also see what makes marketing in the arts and crafts business different from marketing in most other enterprises, and you'll find a sales approach that meshes with your personality and preserves your creative integrity.
You'll get insider secrets too, learning how to find and get into the best craft shows, as well as design booths that really draw customers in. You'll also discover how to price your work effectively so you can set yourself up for success whether you're selling through craft shows, in galleries, online, or even in your own retail store.
Course Fast Facts:
- Only 6 weeks to complete this course
- Approximately only 2 to 4 hours per week of study is required
- This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone
- Instructors lead each course and you will be able to interact with them and ask questions
- You can study from home or at work, at your own pace, in your own time
- You can download printer friendly course material or save for viewing off line
- You will be awarded a certificate at completion of this course
How to study online course?
Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand.
Through well-crafted lessons, expert online instruction and interaction with your tutor, participants in these courses gain valuable knowledge at their convenience. They have the flexibility to study at their own pace combined with enough structure and support to complete the course. And they can access the classroom 24/7 from anywhere with an Internet connection.
New sessions of each course run every month. They last six weeks, with two new lessons being released weekly (for a total of 12). The courses are entirely Web-based with comprehensive lessons, quizzes, and assignments. A dedicated professional instructor facilitates every course; pacing learners, answering questions, giving feedback, and facilitating discussions.
Recognition & Accreditation
All students who complete the course receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.
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There are 12 units of study
Where to Start: Niches and Trends
We can't look into the future. Or can we? In this first lesson, you'll explore how to find your own niche within your chosen craft. Then you'll learn about resources for spotting future trends and making your business a success!
Establishing Your Business Identity
You've heard the expression "It's all in a name." But how do you determine which business name tells the public what you're all about? In this lesson, you'll get some foolproof guidelines for choosing the name that's right for your business. You'll also learn how to secure your name and design a logo your customers will remember you by.
Choosing the Right Location for You
Claiming your own work space is thrilling and scary at the same time. Today you'll explore your options, from the home studio to the retail space. Most important of all, you'll learn the secret to choosing the right one for you.
Designing Your Work Space and Buying in Bulk
In this lesson, you'll learn how to design your new work space for increased productivity and safety. We'll talk about setting up workstations, choosing work surfaces, lighting, organizing and storing craft supplies, and going green. Then you'll learn how to buy your supplies in bulk to maximize your profit.
Marketing in the Arts
What makes marketing in the arts and crafts business different from marketing in most other enterprises? You'll know the secret when you finish this lesson. You'll also know how to create a marketing strategy to get the word out about your new business. How will you put this plan into action? With tried-and-true marketing tools you'll learn here too!
Protecting Your Work
Figuring out how to price your work can feel like a mystery that might even stump Sherlock Holmes! If you aim too high, your products won't sell, and if you aim too low, you'll be out of business before you know it. Today you'll discover a formula for arriving at the best price while leaving yourself enough wiggle room to be flexible. You'll also learn how to protect your work through copyrights and through insuring your business against loss or damage.
But I Hate Sales!
Thinking of you-the-salesperson can sometimes make you-the-artist feel like you've been dropped into the Twilight Zone! But everyone has an inner salesperson. In this lesson, you'll find out how to see sales in a new light—one that meshes with your personality and creative integrity.
Wholesale, Consignment, and Galleries
How do you get your craft products into the marketplace? Today you'll explore how to get your crafts into retail stores at wholesale prices, place your products on consignment, and approach galleries and develop long-term relationships with them.
Online Selling, Craft Parties, and Your Own Retail Store
Retail is competitive, and you have to know your stuff to succeed. Whether it's the ins-and-outs of how to sell retail through craft parties, or some of the principles of setting up your own retail store, it's in this lesson! You'll also learn how and where to sell retail to a worldwide market on the Internet.
Craft Shows: Part 1
There are thousands of craft shows every year, so how can you find the best (most lucrative) craft shows to be in? In this lesson, you'll learn what the insiders know: how to find the best shows and what you'll need to get into them. You'll also see how to plan the details of travel and lodging and get an idea of what to bring along to ensure a smooth craft show experience.
Craft Shows: Part 2
Once you're in a craft show, you'll need to pull those craft lovers out of the aisles and into your booth! Today you'll discover how to design booths and displays that draw people in, and you'll learn how to keep them there with compelling demonstrations, solid craft fair sales, and smart marketing techniques.
Teaching Your Craft
Teaching can be fulfilling both financially and emotionally, and it can also be a great marketing tool for the rest of your business! Today you'll learn how to find teaching opportunities, design your curriculum, and price and promote your class. By the end of this lesson, our final one, you'll have everything you need to approach your local craft supply store, art school, or continuing education department with a professional proposal for your class.
Who is this course for?
Upon course completion, students will receive a certificate that will serve as proof of their study in this field.
Students must have basic literacy and numeracy skills.
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Microsoft Windows XP, or later
OSX/iOS 6 or later
Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.